creativity matters

october 2021
FOOD AND A.I.: THE EFFECTS OF TECHNOLOGY ON THE FOOD INDUSTRY
The benefits of artificial intelligence for the food industry
An analysis of the advantages A.I. provides to the food industry and a look into the companies that have caused big innovations in this area. / Read more
october 2021
THE MOST INTERESTING START-UPS IN THE PET INDUSTRY
Start-ups that now combine innovation and pet care
From innovative products to useful services, here’s a glimpse into the most dynamic players. / Read more
september 2021
BEING ON VACATION WHILE WORKING
The new habit of working remotely while on vacation
More and more remote workers are hopping on the trend of workations, combinations of work and vacation that allow them to take a break from the city and flee to other destinations, while giving new opportunities to hotels and tourist facilities / Read more
september 2021
HOW TIKTOK IS IMPACTING THE FOOD INDUSTRY
Food on TikTok: an increasingly trendy sector on this social
TikTok has been disrupting the food industry to the point of changing the way people eat. What are the causes of this success? Its short and simple videos made by ordinary people / Read more
september 2021
ATC - ALL THINGS COMMUNICATE AND IBSA, TOGETHER TO RE-LAUNCH FLECTORARTRO
IBSA pharmaceutical company's Instagram ads dedicated to FlectorArtro
The Instagram campaign dedicated to FlectorArtro, curated by ATC, is finally online / Read more
september 2021
THE CHALLENGES FOR PHARMACIES, FROM SERVICES TO DIGITALIZATION
Pharmacy: the first health service in the territory
An overview on the situation, in connection to the upcoming opening of Cosmofarma 2021. / Read more
september 2021
DESIGN (AND) THINKING #6 – THE CREATIVE FORCE OF RE-CONNECTING
Cover mini saga Salone del Mobile chapter 6
To close our mini-saga on the Salone del Mobile, let’s focus on the role of big cities in the process of crafting new ideas / Read more
august 2021
THE FUTURE OF FOOD EXPERIENCES: THE NEW TRENDS OF ITALY’S MOST BELOVED INDUSTRY
the future of the food sector
Digitalization and customization have become the cornerstones of the food’s industry, but what innovations does the future hold? / Read more
august 2021
DESIGN (AND) THINKING #5 – PHYSICAL EVENTS VS. VIRTUAL EVENTS
cover mini saga Salone del Mobile chapter 5
Scrutinizing the complex relation between these two ways of sharing experiences. / Read more
july 2021
THE TAILOR-MADE FUTURE OF SUPPLEMENTS
Personalized food supplements
Feeling good is easier than ever: the food supplements market benefited greatly from the pandemic and, with the rising trend of personalized vitamins’ blends, its prospects are more than promising. / Read more
july 2021
YOUTH IN THE FIELDS: NEW ROOTS FOR THE FARMING INDUSTRY
The young future on the agri-food industry, between tradition and innovation.
It’s official: young entrepreneurs are the future of the agri-food industry. Through the rediscovery of values, innovative techniques and a “young” approach, they’re revolutionizing the ways of working the fields. / Read more
july 2021
DESIGN (AND) THINKING #4 - THE DELOCALIZATION OF EXPERIENCE
cover mini saga Salone del Mobile chapter 4
What are the strategies to preserve the charm of “here and now”? / Read more
july 2021
ATC - ALL THINGS COMMUNICATE AT THE GLOBAL SUMMIT MARKETING & DIGITAL
The cards created by ATC for the Global Summit
The unmissable appointment is back in Lazise and we are there. This year we are sharing know-how, too. / Read more
july 2021
ATC - ALL THINGS COMMUNICATE AWARDED AT MEDIAKEY’S PRESS, OUTDOOR & PROMOTION KEY AWARD
Eighteenth edition of Press, Outdoor & Promotion Key Award
Our project for Bibite Sanpellegrino’s in-home channel activation achieves the prize in the “B2C instore events” category. / Read more
july 2021
DESIGN (AND) THINKING #3 – 2020: YEAR ZERO FOR TRADE EVENTS.
cover mini saga Salone del Mobile chapter 3
Our mini-series dedicated to Salone del Mobile 2021 continues. In the third chapter, we draw a comparison between different responses to the pandemic from other fields of the cultural world. / Read more
july 2021
A NEW CORPORATE IMAGE FOR ATC - ALL THINGS COMMUNICATE
ATC - All Things Communicate's new logo
The agency’s 30th birthday is getting near. Nothing like a new logo to celebrate the event! / Read more
july 2021
DESIGN (AND) THINKING #2 - SURFACE TENSIONS AND DEEPER STREAMS.
cover mini saga Salone del Mobile chapter 2
In the second article of the mini-saga dedicated to Salone del Mobile 2021, we examine a few interesting polarizations which have popped up around the event. / Read more
july 2021
14TH JULY - SHARING OUR TAKE ON STORYTELLING AND BRANDING AT THE GLOBAL SUMMIT MARKETING AND DIGITAL
global summit 2021
ATC - All Things Communicate will be on stage at the yearly event in Lazise with the Design & Content Strategist Silvia Podestà / Read more
june 2021
DESIGN (AND) THINKING #1 - SALONE DEL MOBILE 2021 OR SUPERSALONE YEAR ZERO?
cover mini saga Salone del Mobile chapter 1
The first article in our series dedicated to several big themes inspired by the recent controversy about the 2021 edition of the Salone del Mobile. / Read more
june 2021
THREE EXCITING BOONS FOR BRANDING ON AMAZON
Amazon's opportunites for brands
Not everyone likes Amazon, but can you imagine a world without it? Their fulfilment centers dominate the horizons of the outskirts of big cities around the world and its 300 M user account platform is the go-to place for consumers in the western world. The question we are exploring today is: what opportunities are there for brands? From Amazon’s posts to its influencer program, the Seattle giant has a whole host of opportunities in store for any brand.
 / Read more
may 2021
WHAT WILL THE 4TH WAVE OF COFFEE LOOK LIKE?
machine pouring espresso 4th wave of coffee
A summary of the hottest predictions before the pandemics and how Covid-19 has changed the scene. / Read more
may 2021
THE NEW “LABELS” OF SUSTAINABILITY
sustainable reusable and responsible packaging- trends 2021
Circular Packaging. Re-usable. Compostable. Any outpour of buzzwords is usually a signal that something in consumers’ world is moving / Read more
may 2021
SUPPLEMENTS AND PETS: AN EVER TIGHTER DYAD.
German shepherd running - image about supplements and petfood representing dog health
The humanization trend is more and more relevant also in spurring the growth of nutritional supplements in the petfood market / Read more
march 2021
ATC - ALL THINGS COMMUNICATE BRINGS S.PELLEGRINO SPARKLING KIT TO WORLDWIDE HOUSEHOLDS.
the Sparkling Kit shrine designed by ATC for San Pellegrino
march 2021
LEVISSIMA WITH ATC - ALL THINGS COMMUNICATE FOR AN ITALIAN RECORD
ATC designed the label for the first 100% R-PET recycled plastic bottle in Italy for Levissima / Read more
march 2021
WHAT DOES SUSTAINABILITY MEAN IN 2021?
Sustainability has altered the contours of consumers’ behaviour, from increased demands for better businesses’accountability, to a shift towards more conscious choices. / Read more
march 2021
SOCIAL FAQ- WHY ARE MY FACEBOOK ADS UNDERPERFOMING?
Facebook ads underperforming, what to do
Read the experts’ advice on the most common mistakes you can do with your Social media campaigns. / Read more
february 2021
THE PARTNERSHIP BETWEEN SAINT-GOBAIN ITALIA AND ATC IS BORN
Repackaging by ATC – All Things Communicate for Gyproc-branded Saint-Gobain Italy's plaster range
ATC - All Things Communicate has created a new B2B concept and a new graphic look for the Saint-Gobain Italia plaster range under the Gyproc brand, engaging the on- and offline professional applicators audience. This is a significant communication project because it has given the range a distinctive brand image within the market segment, clearly distinguishable from other players. / Read more
december 2020
ATC DESIGNS A NEW IMAGE AND WEBSITE FOR DAIGO SUPPLEMENTS
Daigo new site
A new concept, a new key visual, and a totally refurbished online presence for Ibsa Farmaceutici / Read more
december 2020
SERVICE DESIGN TO TRANSFORM THE WAY WE DESIGN DIGITAL PRODUCTS
Growing complexities in the way we interact with multiple devices calls for an ecosystem mindset. Meanwhile, the concept of “human to human” migrates from design to marketing. We spoke about these topics at the Web Marketing Festival 2020. / Read more
september 2020
THE FUTURE OF THE WORKPLACE
Workplace design will be a hot topic after Covid. All Things Communicate can help put
It's time to resume office life, but does the workplace change in the aftermath of the epidemic? Here’s why the design of workspaces is deemed to become the new business cry, during the first fall of the New Normal. / Read more
september 2020
INFANT NUTRITION NEW WORKSPACE SOFTLY INTERPRETED BY ATC
Trust, connection and a contemporary interpretation of parenting in ATC's redesign for Infant Nutrition Headquarters in Vevey, Switzerland
All Things Communicate flanks the historic brand in re-designing their headquarters. Acting out the personality of a brand always attentive to mums’ and babies’ needs. / Read more
july 2020
ITALIAN LOCAL TV CHANNELS TO STREAM ALL THINGS COMMUNICATE’S AD FOR POPULAR EAR DROPS CERULISINA
ATC new commercial for Cerulisina was initially conceived as a Google Display banner
Initially conceived as an awareness campaign on the Google Display Network, the ad targets adult swimmers and mums with kids attending swimming courses, to promote Ibsa Pharmaceuticals’ famous analgesic ear drops. / Read more
july 2020
ATC - ALL THINGS COMMUNICATE AND MIELIZIA: THE SWEET REDISCOVERY OF POST-LOCKDOWN DAYS.
digital strategy Mielizia social communication
Digital storytelling focusing on strategic formats. Helping build awareness and conversions in the eShop, creating a "natural" link with the different moments of consumption both indoors and outdoors. ATC - All Things Communicate, throughout this project, has been able to add an ingredient that is particularly welcome in these times: a little bit of tranquillity. / Read more
july 2020
TRANSALIS CHOOSES ATC - ALL THINGS COMMUNICATE TO DESIGN THE NEW BRAND SYSTEM
Transalis logo and brand System evolution
june 2020
ATC - ALL THINGS COMMUNICATE AND NESTLÉ HEALTH SCIENCE COMMUNICATE THE POWER OF ENZYMES AGAINST INFLAMMATIONS
inflammation wobenzym nhs character anti-inflammatory blaze tablet
A relaunch in the pharma channel after a recent acquisition by Nestlé Health Science. ATC - All Things Communicate has been put in charge of it thanks to an impactful creative campaign for trade and consumer materials, also iterated on a display campaign. / Read more
may 2020
A SONG FOR YOU… BY ATC - ALL THINGS COMMUNICATE FOR IBSA
ear cleaning Ibsa auricular hygiene
An educational project to raise families’ awareness on ear cleaning, created during the Covid-19 emergency. The creativity of ATC - All Things Communicate has given birth to an “ear-catching” rhyme: the soundtrack of a cartoon video distributed on digital channels. / Read more
february 2020
BRAND ANTIDOTES FOR CLIMATE ANXIETY
Climate anxiety what brands can do
As climate-related emergencies unfold around the planet, the inner feeling of looming catastrophe seems to affect our consumer behaviour. What can brands do? / Read more
november 2019
PURINA AND ATC-ALL THINGS COMMUNICATE TOGETHER FOR MILAN PET WEEK
brand engagement activities for visitors at Pets in the City
From the exhibition stand to the Pet Street, from stores to the web, our creativity for pets. / Read more
june 2019
IT’S ALL ABOUT NATURAL: ATC’S AT ZOOMARK WITH COUNTRY FARMS
Country Farms booth at Zoomark international trade fair
The petfood brand was looking for a reliable partner with industry know-how. / Read more
june 2019
BRAIN MATTERS. THE ROLE OF NEUROSCIENCE IN TODAY’S MARKETING
Workshop strategy and creativity at Bicocca University
Neuromarketing studies are one natural evolution from the “people at the centre” philosophy. Designing and marketing for emotions looks like the new frontier to seduce fickler consumers. Where is this all heading to? / Read more
june 2019
BRANDS LIKE CROSSWORDS: HOW PLAYFUL ZETABEO MANAGED TO THRILL KIDS AND PARENTS AT THE NEW ZETA STORE IN ROME
Zetabeo
All things communicate and what is more fitting than words? As their new store opens its doors in Rome, kids-clothing brand Zeta make its customers play with a scrabble-like online contest. Gamification with rewards in pure Zeta “style”. / Read more
may 2019
THE CREATIVITY OF “WHERE”
Workshop strategy and creativity at Bicocca University
Teaching how to brand physical places in our second workshop at Bicocca University for the faculty of Tourism Sciences. / Read more
may 2019
NESTLÉ VERA KIDS: A SPECIAL CAP FOR IN-STORE COMMUNICATION
The new Nestlé Vera PJmasks bottle labels
For Acqua Vera, ATC has led project for the repackaging of the Kids range, whose focus is represented by a unique, child-proof cap. / Read more
april 2019
ATC’S INTERNATIONAL CAMPAIGN FOR MERITENE® STRENGTH & VITALITY IS ON AIR
advertising campaign and pack Meritene Strength and Vitality
The partnership with Nestlé Health Science continues with a multi-pronged commercial, ads and a digital campaign / Read more
march 2019
ISSIMA WINTER PROMO
Levissima Issima Promo Winter
march 2019
DANFOSS WITH ATC FOR THE STAND AT REFRIGERA 2019
At the exhibition dedicated to refrigeration, design reinforces brand awareness, with the installer at its heart. / Read more
february 2019
CORPORATE LEARNING | ATC BRAND DESIGN & COMMUNICATION
corporate learning come strumento di successo business
Learning and Development have become the quintessential requisite for employees who aim at securing their professional development and a fruitful career. It is also a must a for companies willing to retain the best talents and to nurture knowledge and internal know how for long-term growth. / Read more
february 2019
CREATIVE PLACES
place branding as a tool in the idenity building processes
When new brand narratives help build an identity for countries, regions, neighbourhoods. / Read more
january 2019
FUMAGALLI: A SITE THAT COMBINES STORYTELLING AND E-COMMERCE
Fumagalli
The ATC redesign project for the Como-based cold meats company is online. It’s a hub for digital storytelling and sales that communicates the message of a proudly Italian brand, a pioneer of the supply chain method. / Read more
october 2018
THE CREATIVE’S DILEMMA: STRIKING A BALANCE BETWEEN BEAUTY AND UTILITY IN WEB CONTENT DESIGN
When we design the content for a website, our main intent is reducing the noise for the user to maximize important information. However, could this be detrimental to a good user experience? / Read more
october 2018
KOMOOSEE: DRESSING UP THE EXQUISITE SICILIAN CUISINE
We designed the packaging and the brand image of a new born Sicilian food company: by investing in traditions, localism and premiumness. / Read more
october 2018
THE BENEFITS OF INSIGHTFUL DESIGN IN THE COMMUNICATION INDUSTRY
Comparing a traditional and a design-driven approach to product advertising and breaking down why the second works better (for us, of course :) ). / Read more
september 2018
SEARCH: PAID OR ORGANIC?
Search: paid or organic?
Users’ search patterns change constantly and abrubtly. Here are some tips on how to invest and what are the safe bets for a profitable SEO strategy. / Read more
september 2018
ON ASKING QUESTIONS
On Asking questions
In our agency manifesto starts with putting the “why” at the very centre of the creative process.
Here we want to explain why we think questions are so important to set the right direction and to bind all components of any communication project together / Read more
june 2018
ATC WITH BELTÈ FOR THE 2018 SUMMER PROMO
ATC WITH BELTÈ FOR THE 2018 SUMMER PROMO
Summer is back together with a promotional activity by Beltè, that once again chose ATC as partner agency for communication in the large-scale retail distribution. / Read more
june 2018
ADVERTISING AND THE FUTURE
Interact Iab conference direct branding and digital advertising
The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact Conference on Digital Advertising by IAB. / Read more
june 2018
COOKING INGREDIENTS: CREATIVITY CONQUERS YOUR KITCHEN
Cooking Ingredients new packaging design by ATC for Fumagalli Cold cuts
Designed by Atc, the packaging for the new range of cold cuts by Fumagalli debuted at Cibus Fair 2018. / Read more
june 2018
ATC WITH AMAZON WEB SERVICES AT FORUM PA
Amazon Web Services is with ATC at Forum PA
Communication strategy for the important annual event dedicated to the digital transformation within the Public sector / Read more
march 2018
ATC’S THREE-DAY PROGRAMME ON STRATEGY AND CREATIVITY
ATC's workshop and course programme at Bicocca University
A two-day course plus a workshop at Bicocca University in Milan, as part of the Bachelor’s degree in Hospitality and Tourism Management. / Read more
march 2018
WHO’S SMART?
ATC's new packaging Belthe Nero by Nestlé Sanpellegrino
Following the success of “Buzzword”, we have come up with a new board game to tease your brain 365 days a year. / Read more
march 2018
A BITE OF TRENDS
Food trends 2018 market and consumer perspectives
december 2017
UX STRATEGY: THE FIVE-STAR RECIPE FOR YOUR DIGITAL PRODUCTS
Generate Conference London 2017 on UX and design
Among many other great speakers at the London Generate Design Conference, back in September this year, we met the guru of UX Strategy, Jaime Levy. / Read more
december 2017
A NEW LOOK FOR Z’S CLOTHING LINE
Zeta clothing communications campaign by ATC
With a contest and an outdoor advertising campaign curated by Linea ATC, the French kid fashion brand promotes their product lines with a good smattering of creativity and engagement. / Read more
april 2017
11 TRENDS SHAPING THE ADVERTISING INDUSTRY IN THE YEARS AHEAD
Traditional broadcasters are struggling agains on demand
There were plenty of insights at the IAB forum 2017, with the event specifically focusing this year on “Digital Natives” / Read more
december 2017
SEEDS&CHIPS: GLOBAL FOOD INNOVATION SUMMIT
Seeds and Chips the Global Food Innovation Summit Report 2017
Since Expo 2015 the food production and distribution system has been at the centre of a vigorous debate, encompassing business, consumers and retail and taking in ethical and environmental issues and politics. / Read more
april 2017
OXO MAKES AN EYE-CATCHING RETURN TO MIDO, WITH ATC AND OPTIMA
ATC booth for optician consortium OXO at eyewear MIDO event 2017
All eyes are on OXO! Thanks to a dazzling communication strategy / Read more
april 2017
Meritene Vitachoco spot airs with the help of ATC
Meritene Vita Choco spot TV commercial
Giving consumers a “feel” for the product can be a powerful tool to convince them to choose, like and maybe share it. / Read more
october 2016
MAGGI: THE ICONIC STOCK CUBE GETS A NEW LOOK
Dado Maggi Nestlé Group new packaging design by ATC
Our primary goal in re-designing / refreshing the packaging of this iconic brand / much-loved product, was to create a more contemporary expression of the brand heritage and its values, starting with its essential visual asset, the unmistakable logo on a bold yellow background. / Read more
october 2016
BRINGING GENERATION H2.O TO LIFE
Poster Brand Week  Nestlé Waters Barcelona
Held in Barcelona from 30 May to 1 June 2017, the Nestlé Waters Brand Week was the company’s first global meeting. An important event, which demanded a more engaging setup to impress and inspire, was achieved thanks to the collaboration between ATC, Alpha Events and TORRENTS & FRIENDS. / Read more
june 2016
BELTÈ: TOTAL BLACK FOR THE NEW GOODNESS
ATC's new packaging Belthe Nero by Nestlé Sanpellegrino
Beltè’s slow-brewed black tea stands out with its with its distinctive packaging, thanks to a sophisticated, premium label designed by our creative team. / Read more
june 2016
A NEW ONLINE PLATFORM FOR WILLIS TOWERS WATSON AFFINITY MARKET.
Homepage website Sicuri con Willis by ATC and Willis Tower Watson
In an era when much of customers’ interactions with brands happen online, ensuring a great digital presence is crucial for companies aiming at building loyalty, improving visibility and, ultimately, maximizing the benefit of conversions. / Read more
june 2016
UNEARTHING RELEVANT INSIGHTS AT COSMOFARMA AND VITAFOODS 2017 FAIRS
Food and pharmaceutical trends 2017 Vitafoods and Cosmopharma Fair
Naturalness, superfoods and nutrition are the new drivers for innovation in many industries. / Read more
october 2015
DESIGNING CONSUMER BEHAVIOUR THROUGH GAMES
Gamification is a powerful marketing and learning tool
In recent years, it’s become something of a hot topic – and with good reason: gamification of user experience opens up interesting opportunities to supercharge your customer engagement. / Read more