creativity matters

january 2019
FUMAGALLI: A SITE THAT COMBINES STORYTELLING AND E-COMMERCE
Fumagalli
The ATC redesign project for the Como-based cold meats company is online. It’s a hub for digital storytelling and sales that communicates the message of a proudly Italian brand, a pioneer of the supply chain method. / Read more
october 2018
THE CREATIVE’S DILEMMA: STRIKING A BALANCE BETWEEN BEAUTY AND UTILITY IN WEB CONTENT DESIGN
When we design the content for a website, our main intent is reducing the noise for the user to maximize important information. However, could this be detrimental to a good user experience? / Read more
october 2018
KOMOOSEE: DRESSING UP THE EXQUISITE SICILIAN CUISINE
We designed the packaging and the brand image of a new born Sicilian food company: by investing in traditions, localism and premiumness. / Read more
october 2018
THE BENEFITS OF INSIGHTFUL DESIGN IN THE COMMUNICATION INDUSTRY
Comparing a traditional and a design-driven approach to product advertising and breaking down why the second works better (for us, of course :) ). / Read more
september 2018
SEARCH: PAID OR ORGANIC?
Search: paid or organic?
Users’ search patterns change constantly and abrubtly. Here are some tips on how to invest and what are the safe bets for a profitable SEO strategy. / Read more
september 2018
ON ASKING QUESTIONS
On Asking questions
In our agency manifesto starts with putting the “why” at the very centre of the creative process.
Here we want to explain why we think questions are so important to set the right direction and to bind all components of any communication project together / Read more
june 2018
ATC WITH BELTÈ FOR THE 2018 SUMMER PROMO
ATC WITH BELTÈ FOR THE 2018 SUMMER PROMO
Summer is back together with a promotional activity by Beltè, that once again chose ATC as partner agency for communication in the large-scale retail distribution. / Read more
june 2018
ADVERTISING AND THE FUTURE
Interact Iab conference direct branding and digital advertising
The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact Conference on Digital Advertising by IAB. / Read more
june 2018
COOKING INGREDIENTS: CREATIVITY CONQUERS YOUR KITCHEN
Cooking Ingredients new packaging design by ATC for Fumagalli Cold cuts
Designed by Atc, the packaging for the new range of cold cuts by Fumagalli debuted at Cibus Fair 2018. / Read more
june 2018
ATC WITH AMAZON WEB SERVICES AT FORUM PA
Amazon Web Services is with ATC at Forum PA
Communication strategy for the important annual event dedicated to the digital transformation within the Public sector / Read more
march 2018
ATC’S THREE-DAY PROGRAMME ON STRATEGY AND CREATIVITY
ATC's workshop and course programme at Bicocca University
A two-day course plus a workshop at Bicocca University in Milan, as part of the Bachelor’s degree in Hospitality and Tourism Management. / Read more
march 2018
WHO’S SMART?
ATC's new packaging Belthe Nero by Nestlé Sanpellegrino
Following the success of “Buzzword”, we have come up with a new board game to tease your brain 365 days a year. / Read more
march 2018
A BITE OF TRENDS
Food trends 2018 market and consumer perspectives
december 2017
UX STRATEGY: THE FIVE-STAR RECIPE FOR YOUR DIGITAL PRODUCTS
Generate Conference London 2017 on UX and design
Among many other great speakers at the London Generate Design Conference, back in September this year, we met the guru of UX Strategy, Jaime Levy. / Read more
december 2017
A NEW LOOK FOR Z’S CLOTHING LINE
Zeta clothing communications campaign by ATC
With a contest and an outdoor advertising campaign curated by Linea ATC, the French kid fashion brand promotes their product lines with a good smattering of creativity and engagement. / Read more
april 2017
11 TRENDS SHAPING THE ADVERTISING INDUSTRY IN THE YEARS AHEAD
Traditional broadcasters are struggling agains on demand
There were plenty of insights at the IAB forum 2017, with the event specifically focusing this year on “Digital Natives” / Read more
december 2017
SEEDS&CHIPS: GLOBAL FOOD INNOVATION SUMMIT
Seeds and Chips the Global Food Innovation Summit Report 2017
Since Expo 2015 the food production and distribution system has been at the centre of a vigorous debate, encompassing business, consumers and retail and taking in ethical and environmental issues and politics. / Read more
april 2017
OXO MAKES AN EYE-CATCHING RETURN TO MIDO, WITH ATC AND OPTIMA
ATC booth for optician consortium OXO at eyewear MIDO event 2017
All eyes are on OXO! Thanks to a dazzling communication strategy / Read more
april 2017
Meritene Vitachoco spot airs with the help of ATC
Meritene Vita Choco spot TV commercial
Giving consumers a “feel” for the product can be a powerful tool to convince them to choose, like and maybe share it. / Read more
october 2016
MAGGI: THE ICONIC STOCK CUBE GETS A NEW LOOK
Dado Maggi Nestlé Group new packaging design by ATC
Our primary goal in re-designing / refreshing the packaging of this iconic brand / much-loved product, was to create a more contemporary expression of the brand heritage and its values, starting with its essential visual asset, the unmistakable logo on a bold yellow background. / Read more
october 2016
BRINGING GENERATION H2.O TO LIFE
Poster Brand Week  Nestlé Waters Barcelona
Held in Barcelona from 30 May to 1 June 2017, the Nestlé Waters Brand Week was the company’s first global meeting. An important event, which demanded a more engaging setup to impress and inspire, was achieved thanks to the collaboration between ATC, Alpha Events and TORRENTS & FRIENDS. / Read more
june 2016
BELTÈ: TOTAL BLACK FOR THE NEW GOODNESS
ATC's new packaging Belthe Nero by Nestlé Sanpellegrino
Beltè’s slow-brewed black tea stands out with its with its distinctive packaging, thanks to a sophisticated, premium label designed by our creative team. / Read more
june 2016
A NEW ONLINE PLATFORM FOR WILLIS TOWERS WATSON AFFINITY MARKET.
Homepage website Sicuri con Willis by ATC and Willis Tower Watson
In an era when much of customers’ interactions with brands happen online, ensuring a great digital presence is crucial for companies aiming at building loyalty, improving visibility and, ultimately, maximizing the benefit of conversions. / Read more
june 2016
UNEARTHING RELEVANT INSIGHTS AT COSMOFARMA AND VITAFOODS 2017 FAIRS
Food and pharmaceutical trends 2017 Vitafoods and Cosmopharma Fair
Naturalness, superfoods and nutrition are the new drivers for innovation in many industries. / Read more
october 2015
DESIGNING CONSUMER BEHAVIOUR THROUGH GAMES
Gamification is a powerful marketing and learning tool
In recent years, it’s become something of a hot topic – and with good reason: gamification of user experience opens up interesting opportunities to supercharge your customer engagement. / Read more