creativity matters

december 2023
ATC - ALL THINGS COMMUNICATE TRANSFORMS THE CHRISTMAS TREE INTO A DISPLAY FOR PURINA GOURMET
The Christmas project by ATC and Gourmet for the grocery channel
An impactful display for the pet food brand with a Christmas themed activation in stores. / Read more
december 2023
FROM BANNER TO LANNER ATC IS ALL IT TAKES - ALL THINGS COMMUNICATE: PURINA ONE® IS ON MEDIASET, SKY AND DISCOVERY
The interactive lanner for Purina One to be displayed on Mediaset, Sky and Discovery
The new addressable digital campaign of the scientific nutrition brand for pets is online on CTV. / Read more
december 2023
ATC - ALL THINGS COMMUNICATE AWARDED AT THE SMART RETAIL AWARD 2023 FOR THE ISSIMA POKÉMON PROJECT, IN COLLABORATION WITH LEVISSIMA
The Smart Retail award won by ATC in category Non-durable POP materials for the Issima Pokémon project
Yet another award to add to the professional achievements of ATC - All Things Communicate, obtained alongside the famous water brand of the Sanpellegrino Group, with 2nd place in the category “Non-durable POP materials”. / Read more
november 2023
ATC - ALL THINGS COMMUNICATE IS “LOOKING FOR PINK” WITH PINK SUGAR
The new Pink Sugar box
A modern and colourful graphic mood for the new box showcasing Pink Sugar products. / Read more
november 2023
COSTA CRUISES AND ATC - ALL THINGS COMMUNICATE JOIN FORCES TO PROMOTE TRAVEL AGENCY EXCELLENCE
ATC's project for Costa Cruises
The renaming of the leading agencies offering Costa cruises comes to life. / Read more
november 2023
THE “PAW” OF ATC - ALL THINGS COMMUNICATE IN THE ITALIAN COMMUNICATION OF LILY'S KITCHEN
The creativity for the asset created for Lily's Kitchen
october 2023
GOURMET REVELATIONS ON AMAZON FIRE TV WITH ATC - ALL THINGS COMMUNICATE
Gourmet communication for the Fire TV channel
The Purina brand relies on ATC also to communicate on new devices. / Read more
october 2023
INCA PACKAGING'S ECO-DESIGN AT LUXE PACK WITH ATC - ALL THINGS COMMUNICATE
excerpt of ATC's video for Inca Packaging
Innovation and elegance synthesised in a video highlighting the new creation of the Italian leader in luxury aluminum packaging. / Read more
october 2023
SANPELLEGRINO ENTRUSTS ATC - ALL THINGS COMMUNICATE WITH THE TOOLKIT FOR S.PELLEGRINO WATER RETAIL COMMUNICATION WORLDWIDE
S.Pellegrino “Bring Your Best“ campaign
The creativity of the in-store materials reinterprets the new key concept “Bring Your Best“ at the point of sale. / Read more
september 2023
ATC - ALL THINGS COMMUNICATE AND LEVISSIMA ISSIMA: THE NEW POKÉMON LIMITED EDITION IS NOW OUT
The new graphics by ATC for the Pokémon limited edition Issima bottles
After the success of the previous editions, Levissima has once again chosen the creativity and expertise of ATC - All Things Communicate for a project fully dedicated to one of the most popular franchises of all time: the legendary Pokémon. / Read more
september 2023
MOBILSEDIA'S NEW WEBSITE GOES LIVE WITH ATC - ALL THINGS COMMUNICATE
The restyling of the Mobilsedia website
The Brianza-based excellence in furniture design renews its online presence with us. / Read more
july 2023
ATC - ALL THINGS COMMUNICATE AND LEVISSIMA WIN THE 2023 KEY AWARD IN THE B2C IN-STORE EVENTS CATEGORY
Photo from the POPKA 2023 night
Once again, the agency stood out in this edition of the Media Key with a project that highlighted the partnership between Issima, the Levissima range dedicated to children, the Trudi brand and the Stelvio Park in the large-scale retail sector, in a wide-ranging consumer work between territorial protection and educational levers. / Read more
july 2023
PODCAST: A TEMPORARY TREND OR THE FUTURE OF AUDIO ADVERTISING?
Podcast, a growing market
“Podcast” is one of today’s buzzwords and it’s an asset more and more companies, experts and content creators turn to. Let’s draw up an overview of the opportunities and problems it brings. / Read more
july 2023
BTO CHOOSES ATC TO RENEW ITS BRAND IMAGE
The logo designed by ATC to renew BTO's brand image
A relaunch that develops the heritage of a brand that is increasingly open to new challenges. / Read more
july 2023
ATC – ALL THINGS COMMUNICATE WITH NEXITY FOR THE DIGITAL COMMUNICATION OF ITS NEW RESIDENTIAL PROJECT MIRARI IN SAN DONATO MILANESE
The digital communication for Residenze Mirari developed by ATC
The Italian division of the real estate multinational company once again entrusts ATC - All Things Communicate to curate the launch on online channels of its latest residential project. / Read more
june 2023
ACQUA PANNA, SUPPORTED BY ATC – ALL THINGS COMMUNICATE LAUNCHES A NEW PROMO TO HELP CONSUMERS FIND THEIR BALANCE
Find your balance again is the 2023 Acqua Panna B2C promo developed alongside ATC - All Things Communicate
An operation aiming at making consumers live experiences inspired by the kind of balance promoted by this water. Acqua Panna, born in Tuscany, has the perfect mineral balance and this year chooses ATC – All Things Communicate’s creativity again in order to reach consumers in the grocery channel. / Read more
june 2023
CONSUMERS SHINE LIKE 'STARS' IN THE 2023 CONTEST CELEBRATING S.PELLEGRINO WATER AND SANPELLEGRINO SOFT DRINKS. WITH ATC - ALL THINGS COMMUNICATE AS CREATIVE PARTNER
Become a star yourself, the new Sanpellegrino contest developed with ATC
How can the inimitable bubbles of S.Pellegrino Water and the unmistakable taste of Sanpellegrino Soft Drinks be harmoniously combined in a single contest? ATC - All Things Communicate, an established partner of the Nestlè Italia Waters division, has found a solution to this once again, for the 2023 season. / Read more
june 2023
GREEN TRANSITION: EU LEGISLATES TO PROTECT CONSUMER RIGHTS
The packaging of products even as simple as a bottle must be concretely sustainable, not just painted as such in words.
From the proliferation of ‘green claims’ to European Council measures / Read more
may 2023
SUSTAINABILITY IS ON THE WAY WITH LEVISSIMA AND ATC – ALL THINGS COMMUNICATE
Levissima's 100% electric e-truck, made with the creativity of ATC
The 100% electric e-truck has hit the road to bring the untouched purity of the Levissima water (coming from the western borders of the Stelvio National Park) to its consumers with net-zero emissions. / Read more
may 2023
TUTTOFOOD IS COMING BACK TO MILAN ON MAY 8-11
Tuttofood 2023, the annual exhibition for the food industry
The expo space in Rho Fiera Milano is ready to host the new edition of TUTTOFOOD, one of Italy’s biggest food exhibitions. / Read more
april 2023
ARTIFICIAL INTELLIGENCE. A SPOTLIGHT ON THE HOT TOPICS.
The debate on Artificial Intelligence and its impact
From ChatGPT to image production, there are many open questions. Let us look at some of them. / Read more
april 2023
ATC – ALL THINGS COMMUNICATE SIDES WITH BANCA DI ASTI FOR THE EVENT “UN INCONTRO DA COLLEZIONARE”
The graphic mood of the event created by ATC for Banca di Asti
Banca di Asti is one of the main Italian banking groups and was founded over 180 years ago. It’s a company that takes pride in its values, like the ability to listen, the consideration for its clients and for the places they live in and the attention to local dynamics and cultural events. / Read more
march 2023
AWS COMPLETES ITALIAN ROADSHOW WITH ATC - ALL THINGS COMMUNICATE'S SUPPORT
AWS Initiate Roadshow, the event series that involved the main Italian cities
For the past few years, AWS has been relying on ATC – All Things Communicate to manage its events addressed to the Italian Public Sector. This time, alongside Amazon’s cloud service provider, we set up an event series in the main Italian cities. / Read more
march 2023
SEGAFREDO GROWINGLY CLOSER TO ITS B2B CUSTOMERS, TOGETHER WITH ATC – ALL THINGS COMMUNICATE
graphics of the booth at Sigep
At Sigep, the historic coffee brand has showcased its new concept as well as its trade communication materials. / Read more
march 2023
LEVISSIMA CHOOSES ATC – ALL THINGS COMMUNICATE TO PROMOTE THE NEW ISSIMA SMURFS LIMITED EDITION IN STORES
The Smurfs licensed packaging designed by ATC for the new Issima special edition
A project that teaches children how to take care of Mother Nature day by day, inspired by their favourite blue characters. A new look for Nestlé’s Issima, which once again chose ATC – All Things Communicate to make its 33 cl water bottles for kids stand out in the grocery channel. / Read more
february 2023
PURINA PETFOOD PUTS ON A SHOW! ATC – ALL THINGS COMMUNICATE SUPPORTS THE PARTNERSHIP BETWEEN FELIX® AND SUPERSTAR ROBBIE WILLIAMS WITH STRATEGICAL ASSETS
 ATC intensifies  communication of the partnership  between Felix Purina  and Robbie Williams
“It’s Great to be a cat!” is the global concept based on the original song and on visual assets that seal the partnership between the British singer and the iconic cat Felix®. ATC - All Things Communicate has been chosen by the Nestlé Purina Italia Group’s brand to adapt the in-store materials, as well as the B2B and B2C teaser messages. / Read more
february 2023
INCA PACKAGING CHOOSES ATC - ALL THINGS COMMUNICATE FOR THE RESTYLING OF ITS CORPORATE IDENTITY
The new logo for INCA Packaging and the new payoff
A new logo and a new payoff for the Italian company which produces sustainable packaging in aluminum / Read more
january 2023
ATC – ALL THINGS COMMUNICATE TAKES CARE OF BOTH THE ONLINE AND OFFLINE LAUNCH OF FRESCHI DI FILIERA, THE NEW LINE BY FUMAGALLI SALUMI
ATC is in charge of the launch of Freschi di Filiera, the new line of cured meats by Fumagalli Salum
ATC has developed a wide project for the Como-based cured meat company, going from naming to packaging, with the addition of digital and trade assets. Ten products for a quality range of sliced meats: 100% Italian meats belonging to the Fumagalli supply chain, certified by an established institution and with a packaging that best showcases the freshly cut products. / Read more
january 2023
NEXITY CHOOSES ATC – ALL THINGS COMMUNICATE FOR THE DIGITAL COMMUNICATION OF ITS RESIDENTIAL PROJECT LAC IN MILAN
The digital communication designed and developed by ATC for Residenze LAC
The partnership between the real estate brand and ATC moves onto a new step to communicate and promote the launch of Nexity’s latest residential project. / Read more
november 2022
THE ENERGY OF A BRAINSTORMING TO CO-CREATE THE NEW TRADE COMMUNICATION STRATEGIES
ATC - All Things Communicate took part in a workshop with Fumagalli Salumi
ATC - All Things Communicate coordinated a workshop with Fumagalli’s marketing and sales departments, to lay the foundation of the new B2B strategy. / Read more
october 2022
PURINA WANTED A MAJOR COMEBACK TO THE GROCERY CHANNEL FOR ITS SNACKS AND CHOSE ATC - ALL THINGS COMMUNICATE FOR THIS PROJECT.
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“It’s nice to come back home. Let them know with a snack.” states the main claim created by Purina Italia for its extensive grocery channel operation, supported by both corporate and promotional communication assets. / Read more
october 2022
TIKTOK IS GETTING READY TO LAUNCH ITS OWN MUSIC STREAMING SERVICE
TikTok Music, the music streaming service integrated into TikTok
It appears that the popular social network wants to increase its features by allowing users to stream songs directly on the app. / Read more
october 2022
30 YEARS OF ATC - ALL THINGS COMMUNICATE, AS TOLD BY MEDIA KEY
ATC - All Things Communicate celebrates its 30th birthday
At ATC, we have been celebrating our 30th anniversary. What better occasion to reflect on our history, values and goals? Here below, the text of the interview made by the Italian magazine Media Key. / Read more
september 2022
ATC - ALL THINGS COMMUNICATE RENOVATES THE LEVISSIMA NATURA IN-STORE COMMUNICATION CREATING BTL MATERIALS AND PROMO
ATC - All Things Communicate follows the Levissima Natura relaunch
Levissima Natura is the most recent Levissima range. A drink based on the concept of being, on the idea of a connection and the reconciliation between man and nature. Produced with cold infusion, the purity of the Levissima water is enriched by the flavour and the beneficial properties of mountain fruits and flowers. / Read more
september 2022
LEVISSIMA CHOOSES ATC - ALL THINGS COMMUNICATE TO CREATE AND LAUNCH THE 2022 ISSIMA SPECIAL EDITION IN COLLABORATION WITH TRUDI AND STELVIO NATIONAL PARK
Issima and Trudi together for a special promo with Stelvio National Park
For several years, ATC - All Things Communicate has been in charge of the Issima repackaging and in-store communication. Issima is the 33 cl range by Levissima made for children. This year, the brand has chosen a partnership that is not just visually appealing but also educates about sustainability, wildlife and land conservation, supported by the agency on several levels. / Read more
september 2022
CONSUMERS CAN DISCOVER TUSCANY WITH ACQUA PANNA AND ATC – ALL THINGS COMMUNICATE
In store Acqua Panna Promo 2022
Acqua Panna is a top-class brand of Nestlé waters. In 2022 it has chosen to partner up again with ATC – All Things Communicate to inform consumers of the summer contest through the grocery channel and OOH communication. / Read more
september 2022
SANPELLEGRINO “TAKES A SPIN” TO STORES WITH ATC – ALL THINGS COMMUNICATE
Sanpellegrino promo
For summer 2022, the iconic Italian brand Sanpellegrino went big with the promo “Gira la stella e vinci” (Spin the star and win), which involves all its water and drink ranges. / Read more
september 2022
SANA 2022: THE NEW EDITION OF THE MOST IMPORTANT EXHIBITION ON BIOLOGICAL AND NATURAL PRODUCTS
SANA event about natural and organic products
Bologna Exhibition Center hosts the 34th edition of the international exhibition of organic and natural products from 8th to 11th September, introducing the latest innovations to Italian and international companies in the field. / Read more
july 2022
ATC - ALL THINGS COMMUNICATE DESIGNS A NEW CREATIVITY FOR THE OFFICES OF PURINA’S FACTORY IN PORTOGRUARO
Purina brands in Portogruaro
From signage to interior decoration, an integrated design project to make Purina’s facilities more “branded” and welcoming. / Read more
july 2022
70 YEARS ON THE THRONE FOR QUEEN ELIZABETH II: HERE’S A SELECTION OF THE MOST INTERESTING COMMUNICATION INITIATIVES TO CELEBRATE THE PLATINUM JUBILEE
The new Elizabeth Line
Her Majesty’s not only the second longest-reigning monarch in history, but also a symbol, an icon: the Queen’s charm took over the interest of many brands that decided to go for creativity. / Read more
july 2022
ATC – ALL THINGS COMMUNICATE AND LEVISSIMA WON THE MEDIA KEY AWARD FOR PACKAGING
ATC is given the Media Key Award for packaging
One of the keywords of the 2022 edition of Media Key was “sustainability”: this was also the focus of the project Levissima assigned to ATC – All Things Communicate. / Read more
june 2022
THE DARK SIDE OF THE METAVERSE
The concerns raised by the metaverse
june 2022
E3 IS CANCELLED: VIDEOGAMES IN 2022 ARE DISCOVERED ON TWITCH
The Twitch corner at E3
The 2022 edition of the most important gaming festival is cancelled. Many events try to compensate this absence, while Twitch remains the referred place to follow the videogame world. / Read more
june 2022
ACHIEVING SUCCESS ON TIKTOK
The popularity of TikTok is a useful asset for brands
In a short timespan, TikTok has become one of the most popular social media platforms among young people, and not only them. How can brands find a place on this medium and benefit from this? / Read more
may 2022
THE 60TH EDITION OF SALONE DEL MOBILE RETURNS JUNE 7-12 AT FIERA MILANO RHO
The 2022 edition of Salone del Mobile in Milan
Sustainability is the main theme of this edition of the most anticipated event in the world of furniture and design. This time, over 2000 exhibitors are joining. / Read more
may 2022
METAVERSE AND INTERFACES. EXPLORING VIRTUAL REALITIES: CHALLENGES AND PERSPECTIVES OF HUMAN-METAVERSE INTERACTION
The future of the metaverse and the ways to explore it
Within 2026, one in four people will spend at least one hour a day in the metaverse: this prediction was made by Gartner, which pictures an expansion from entertainment – the preferred use for virtual realities – to possible applications in business and education. / Read more
may 2022
GENEVA WELCOMES VITAFOODS EUROPE, THE MOST IMPORTANT EVENT ABOUT NUTRACEUTICS
Supplements and wellness: Italy is the leading country in the market
The 2022 edition hosts 25k visitors, both online and offline, and more than 1k brands. Let’s talk about the global scenario and the main topics that will be covered from the 10th to 12th of May. / Read more
april 2022
COSMOFARMA 2022, CLOSER ENCOUNTERS: THE EXHIBITION ABOUT HEALTH CARE AND BEAUTY CARE COMES BACK IN BOLOGNA FOR A NEW EDITION
Cosmofarma 2022, the exhibition about health care and beauty care
“Closer encounters” is the title chosen for the 2022 edition of Cosmofarma, the most renowned event in Italy about health care, beauty care and pharmacy services. It will take place from 13th to 15th of May in Bologna. / Read more
april 2022
ARE APPLE GLASSES COMING IN 2022?
Apple's glasses for augmented reality
According to some sources, Apple’s glasses for augmented reality could be released before the year ends. Here’s what we know about today’s most anticipated tech gadget. / Read more
april 2022
BEYOND THE WRIST: DISCOVERING THE WEARABLES OF TODAY AND TOMORROW
Wearables and smartwatches of the future
For several years now, wearables have been part of the life of a large and constantly growing public, because of the charm of this increasingly sophisticated technology and its various declinations. / Read more
april 2022
MILANO GRAPHIC FESTIVAL DEBUTS. ATC – ALL THINGS COMMUNICATE WAS THERE. HERE’S OUR REPORT
The first edition of the Milano Graphic Festival in 2022 was a success
Graphics is everywhere and it tells us about objects, places, habits. The first edition of the Milan Graphic Festival took place from the 25th to the 27th of March. / Read more
march 2022
MON AMOUR NEEDED A RESTYLING TO HIGHLIGHT THE SOFTENER’S NEW FORMULAS. ATC - ALL THINGS COMMUNICATE DID IT
Paglieri's Mon Amour softeners as restyled by ATC
The Mon Amour brand is tied to a well-known laundry care product range owned by Paglieri, historic Italian company founded in 1876 by a family of master perfumers from Alessandria. / Read more
march 2022
MICAM IS BACK “LIVE” FROM MARCH 13TH TO 15TH IN A VERY COMPLEX SCENARIO
high fashion and footwear at micam
Despite the postponement because of Omicron, problems are not behind our back: on the contrary, they have grown. On the bright side Micam, the main Italian event for the footwear sector, reopens at Rho Fiera Milan, albeit among all the difficulties generated by the conflict in Ukraine. / Read more
february 2022
MULTI-BRANCH INSURANCE POLICIES? WITH CNP PARTNERS THEY BECOME A GAME
Collaboration between ATC and CNP for the communication of multi-branch policies
With ATC - All Things Communicate, gamification makes consultants’ job easier / Read more
february 2022
FUTURE-PROOFED TO INSPIRE. ATC - ALL THINGS COMMUNICATE WELCOMES THE NEW PARTNERSHIP WITH TRESPA
cgi elaboration of a laboratory
The world’s leading innovator of architectural materials has chosen ATC - All Things Communicate to launch the new communication platform for the TopLab® line. / Read more
february 2022
THE ITALIAN PACKAGING VALLEY TURNS GREEN
The Italian district for packaging machinery, leader in global export
The most successful companies in the packaging area are moving towards new, sustainable solutions to replace the traditional materials. / Read more
february 2022
THE WORLD OF GAMING BETWEEN ENTERTAINMENT, CULTURE AND BUSINESS
gamer at his monitor playing videogames
february 2022
ATC – ALL THINGS COMMUNICATE IN CHARGE OF THE LAUNCH OF NEXITY AGENCY
ATC created the content for Nexity's Agency project
The real estate multinational group unveils, with our help, new services for an offer more complete than ever / Read more
january 2022
SIGEP - STILL IN ATTENDANCE - POSTPONED TO MARCH, WITH ALL THE INNOVATIONS IN THE WORLD OF CONFECTIONERY
Pastry design with fruit and chocolate
Given the data on the pandemics, trade associations have advocated the postponement of the 2022 edition from January to March 12th-16th, in order to safeguard foreigners’ attendance. / Read more
january 2022
THE METAVERSE: AN ASSESSMENT OF THE STATUS QUO
Virtual Reality visor
january 2022
NEXITY CHOOSES ATC - ALL THINGS COMMUNICATE FOR THE 2022 SOCIAL MEDIA STRATEGY
ATC has been put in charge of Nexity's social media strategy
New topics and new creativities to sharpen the visibility and reach of the French real estate multinational group. / Read more
december 2021
ATC AND FUMAGALLI SALUMI CHOSE TESSA GELISIO AS AMBASSADOR TO PROMOTE THE BRAND’S VALUES, ANIMAL WELFARE AND SUSTAINABILITY PROJECTS
Tessa Gelisio farms
How we had the idea to involve this TV host-writer-influencer and have her engaged in many digital activities for the Como-based brand for 2021-2022. / Read more
december 2021
GREEN INFLUENCERS: THE ROLE OF SOCIAL MEDIA IN ECO-SUSTAINABILITY AND ENVIRONMENTAL ISSUES
Green influencers
How important are social media in spreading greater awareness on sustainability topics? Let’s introduce the green influencers who are taking this difficult job upon themselves / Read more
december 2021
ATC AND LEVISSIMA TOGETHER FOR THE MINIONS
The water bottles of the Issima Illumination Minions line
ATC has created the materials for Issima’s 2021 limited edition / Read more
november 2021
THE NEW PACKAGING DESIGNS FOR CHRISTMAS 2021
The most known brands are unveiling their Christmas editions
This year, several brands have already unveiled their Christmas Editions. Here’s some of them. / Read more
november 2021
HOW MOBILITY IS CHANGING AFTER COVID: FROM SHARING TO INTERMODAL TRANSPORTATION
Mobility trends in Italy
As EICMA returns live, we share our observations on the fast-changing mobility sector, quickly transformed also because of the pandemic / Read more
november 2021
PANDEMIC AND “GREAT RESIGNATION”. TEMPORARY PHENOMENON OR NEW TREND?
voluntary resignation from the workplace
From burnout to the quest for a new life, the world of work is undergoing a boom of voluntary resignations. / Read more
november 2021
ITALY IS AT THE FOREFRONT OF THE ROBOTICS MARKET
Italy and robotics
Let’s dive into the robotics industry by having a look into the top local players, foreign subsidiaries, most relevant people and groundbreaking innovations. Last but not least, the heated discussions led on this topic / Read more
november 2021
PET FOOD DELIVERY: THE ROLE OF ITALIAN COMPANIES IN THE INDUSTRY
Pet food delivery
As people begin to care more and more for their pets, pet food deliveries are becoming an essential service: here’s an overview of Italy’s most successful players in this sector / Read more
november 2021
WHEN PAPER BECOMES SUSTAINABLE
Paper and sustainability are now interrelated
How companies in Tuscany are changing their policies to ensure a more ecofriendly paper production / Read more
october 2021
TOURISM AFTER COVID: THE SECTOR’S LATEST TRENDS
How tourism has changed after Covid
After the pandemic, the travel sector has changed. New trends have emerged, concerning safety, booking and the way people enjoy their stay / Read more
october 2021
FOOD AND A.I.: THE EFFECTS OF TECHNOLOGY ON THE FOOD INDUSTRY
The benefits of artificial intelligence for the food industry
An analysis of the advantages A.I. provides to the food industry and a look into the companies that have caused big innovations in this area. / Read more
october 2021
THE MOST INTERESTING START-UPS IN THE PET INDUSTRY
Start-ups that now combine innovation and pet care
From innovative products to useful services, here’s a glimpse into the most dynamic players. / Read more
september 2021
BEING ON VACATION WHILE WORKING
The new habit of working remotely while on vacation
More and more remote workers are hopping on the trend of workations, combinations of work and vacation that allow them to take a break from the city and flee to other destinations, while giving new opportunities to hotels and tourist facilities / Read more
september 2021
HOW TIKTOK IS IMPACTING THE FOOD INDUSTRY
Food on TikTok: an increasingly trendy sector on this social
TikTok has been disrupting the food industry to the point of changing the way people eat. What are the causes of this success? Its short and simple videos made by ordinary people / Read more
september 2021
ATC - ALL THINGS COMMUNICATE AND IBSA, TOGETHER TO RE-LAUNCH FLECTORARTRO
IBSA pharmaceutical company's Instagram ads dedicated to FlectorArtro
The Instagram campaign dedicated to FlectorArtro, curated by ATC, is finally online / Read more
september 2021
THE CHALLENGES FOR PHARMACIES, FROM SERVICES TO DIGITALIZATION
Pharmacy: the first health service in the territory
An overview on the situation, in connection to the upcoming opening of Cosmofarma 2021. / Read more
september 2021
DESIGN (AND) THINKING #6 – THE CREATIVE FORCE OF RE-CONNECTING
Cover mini saga Salone del Mobile chapter 6
To close our mini-saga on the Salone del Mobile, let’s focus on the role of big cities in the process of crafting new ideas / Read more
august 2021
THE FUTURE OF FOOD EXPERIENCES: THE NEW TRENDS OF ITALY’S MOST BELOVED INDUSTRY
the future of the food sector
Digitalization and customization have become the cornerstones of the food’s industry, but what innovations does the future hold? / Read more
august 2021
DESIGN (AND) THINKING #5 – PHYSICAL EVENTS VS. VIRTUAL EVENTS
cover mini saga Salone del Mobile chapter 5
Scrutinizing the complex relation between these two ways of sharing experiences. / Read more
july 2021
THE TAILOR-MADE FUTURE OF SUPPLEMENTS
Personalized food supplements
Feeling good is easier than ever: the food supplements market benefited greatly from the pandemic and, with the rising trend of personalized vitamins’ blends, its prospects are more than promising. / Read more
july 2021
YOUTH IN THE FIELDS: NEW ROOTS FOR THE FARMING INDUSTRY
The young future on the agri-food industry, between tradition and innovation.
It’s official: young entrepreneurs are the future of the agri-food industry. Through the rediscovery of values, innovative techniques and a “young” approach, they’re revolutionizing the ways of working the fields. / Read more
july 2021
DESIGN (AND) THINKING #4 - THE DELOCALIZATION OF EXPERIENCE
cover mini saga Salone del Mobile chapter 4
What are the strategies to preserve the charm of “here and now”? / Read more
july 2021
ATC - ALL THINGS COMMUNICATE AT THE GLOBAL SUMMIT MARKETING & DIGITAL
The cards created by ATC for the Global Summit
The unmissable appointment is back in Lazise and we are there. This year we are sharing know-how, too. / Read more
july 2021
ATC - ALL THINGS COMMUNICATE AWARDED AT MEDIAKEY’S PRESS, OUTDOOR & PROMOTION KEY AWARD
Eighteenth edition of Press, Outdoor & Promotion Key Award
Our project for Bibite Sanpellegrino’s in-home channel activation achieves the prize in the “B2C instore events” category. / Read more
july 2021
DESIGN (AND) THINKING #3 – 2020: YEAR ZERO FOR TRADE EVENTS.
cover mini saga Salone del Mobile chapter 3
Our mini-series dedicated to Salone del Mobile 2021 continues. In the third chapter, we draw a comparison between different responses to the pandemic from other fields of the cultural world. / Read more
july 2021
A NEW CORPORATE IMAGE FOR ATC - ALL THINGS COMMUNICATE
ATC - All Things Communicate's new logo
The agency’s 30th birthday is getting near. Nothing like a new logo to celebrate the event! / Read more
july 2021
DESIGN (AND) THINKING #2 - SURFACE TENSIONS AND DEEPER STREAMS.
cover mini saga Salone del Mobile chapter 2
In the second article of the mini-saga dedicated to Salone del Mobile 2021, we examine a few interesting polarizations which have popped up around the event. / Read more
july 2021
14TH JULY - SHARING OUR TAKE ON STORYTELLING AND BRANDING AT THE GLOBAL SUMMIT MARKETING AND DIGITAL
global summit 2021
ATC - All Things Communicate will be on stage at the yearly event in Lazise with the Design & Content Strategist Silvia Podestà / Read more
june 2021
DESIGN (AND) THINKING #1 - SALONE DEL MOBILE 2021 OR SUPERSALONE YEAR ZERO?
cover mini saga Salone del Mobile chapter 1
The first article in our series dedicated to several big themes inspired by the recent controversy about the 2021 edition of the Salone del Mobile. / Read more
june 2021
THREE EXCITING BOONS FOR BRANDING ON AMAZON
Amazon's opportunites for brands
Not everyone likes Amazon, but can you imagine a world without it? Their fulfilment centers dominate the horizons of the outskirts of big cities around the world and its 300 M user account platform is the go-to place for consumers in the western world. The question we are exploring today is: what opportunities are there for brands? From Amazon’s posts to its influencer program, the Seattle giant has a whole host of opportunities in store for any brand.
 / Read more
may 2021
WHAT WILL THE 4TH WAVE OF COFFEE LOOK LIKE?
machine pouring espresso 4th wave of coffee
A summary of the hottest predictions before the pandemics and how Covid-19 has changed the scene. / Read more
may 2021
THE NEW “LABELS” OF SUSTAINABILITY
sustainable reusable and responsible packaging- trends 2021
Circular Packaging. Re-usable. Compostable. Any outpour of buzzwords is usually a signal that something in consumers’ world is moving / Read more
may 2021
SUPPLEMENTS AND PETS: AN EVER TIGHTER DYAD.
German shepherd running - image about supplements and petfood representing dog health
The humanization trend is more and more relevant also in spurring the growth of nutritional supplements in the petfood market / Read more
march 2021
ATC - ALL THINGS COMMUNICATE BRINGS S.PELLEGRINO SPARKLING KIT TO WORLDWIDE HOUSEHOLDS.
the Sparkling Kit shrine designed by ATC for San Pellegrino
march 2021
LEVISSIMA WITH ATC - ALL THINGS COMMUNICATE FOR AN ITALIAN RECORD
ATC designed the label for the first 100% R-PET recycled plastic bottle in Italy for Levissima / Read more
march 2021
WHAT DOES SUSTAINABILITY MEAN IN 2021?
Sustainability has altered the contours of consumers’ behaviour, from increased demands for better businesses’accountability, to a shift towards more conscious choices. / Read more
march 2021
SOCIAL FAQ- WHY ARE MY FACEBOOK ADS UNDERPERFOMING?
Facebook ads underperforming, what to do
Read the experts’ advice on the most common mistakes you can do with your Social media campaigns. / Read more
february 2021
THE PARTNERSHIP BETWEEN SAINT-GOBAIN ITALIA AND ATC IS BORN
Repackaging by ATC – All Things Communicate for Gyproc-branded Saint-Gobain Italy's plaster range
ATC - All Things Communicate has created a new B2B concept and a new graphic look for the Saint-Gobain Italia plaster range under the Gyproc brand, engaging the on- and offline professional applicators audience. This is a significant communication project because it has given the range a distinctive brand image within the market segment, clearly distinguishable from other players. / Read more
december 2020
ATC DESIGNS A NEW IMAGE AND WEBSITE FOR DAIGO SUPPLEMENTS
Daigo new site
A new concept, a new key visual, and a totally refurbished online presence for Ibsa Farmaceutici / Read more
december 2020
SERVICE DESIGN TO TRANSFORM THE WAY WE DESIGN DIGITAL PRODUCTS
Growing complexities in the way we interact with multiple devices calls for an ecosystem mindset. Meanwhile, the concept of “human to human” migrates from design to marketing. We spoke about these topics at the Web Marketing Festival 2020. / Read more
september 2020
THE FUTURE OF THE WORKPLACE
Workplace design will be a hot topic after Covid. All Things Communicate can help put
It's time to resume office life, but does the workplace change in the aftermath of the epidemic? Here’s why the design of workspaces is deemed to become the new business cry, during the first fall of the New Normal. / Read more
september 2020
INFANT NUTRITION NEW WORKSPACE SOFTLY INTERPRETED BY ATC
Trust, connection and a contemporary interpretation of parenting in ATC's redesign for Infant Nutrition Headquarters in Vevey, Switzerland
All Things Communicate flanks the historic brand in re-designing their headquarters. Acting out the personality of a brand always attentive to mums’ and babies’ needs. / Read more
july 2020
ITALIAN LOCAL TV CHANNELS TO STREAM ALL THINGS COMMUNICATE’S AD FOR POPULAR EAR DROPS CERULISINA
ATC new commercial for Cerulisina was initially conceived as a Google Display banner
Initially conceived as an awareness campaign on the Google Display Network, the ad targets adult swimmers and mums with kids attending swimming courses, to promote Ibsa Pharmaceuticals’ famous analgesic ear drops. / Read more
july 2020
ATC - ALL THINGS COMMUNICATE AND MIELIZIA: THE SWEET REDISCOVERY OF POST-LOCKDOWN DAYS.
digital strategy Mielizia social communication
Digital storytelling focusing on strategic formats. Helping build awareness and conversions in the eShop, creating a / Read more
july 2020
TRANSALIS CHOOSES ATC - ALL THINGS COMMUNICATE TO DESIGN THE NEW BRAND SYSTEM
Transalis logo and brand System evolution
june 2020
ATC - ALL THINGS COMMUNICATE AND NESTLÉ HEALTH SCIENCE COMMUNICATE THE POWER OF ENZYMES AGAINST INFLAMMATIONS
inflammation wobenzym nhs character anti-inflammatory blaze tablet
A relaunch in the pharma channel after a recent acquisition by Nestlé Health Science. ATC - All Things Communicate has been put in charge of it thanks to an impactful creative campaign for trade and consumer materials, also iterated on a display campaign. / Read more
may 2020
A SONG FOR YOU… BY ATC - ALL THINGS COMMUNICATE FOR IBSA
ear cleaning Ibsa auricular hygiene
An educational project to raise families’ awareness on ear cleaning, created during the Covid-19 emergency. The creativity of ATC - All Things Communicate has given birth to an “ear-catching” rhyme: the soundtrack of a cartoon video distributed on digital channels. / Read more
february 2020
BRAND ANTIDOTES FOR CLIMATE ANXIETY
Climate anxiety what brands can do
As climate-related emergencies unfold around the planet, the inner feeling of looming catastrophe seems to affect our consumer behaviour. What can brands do? / Read more
november 2019
PURINA AND ATC-ALL THINGS COMMUNICATE TOGETHER FOR MILAN PET WEEK
brand engagement activities for visitors at Pets in the City
From the exhibition stand to the Pet Street, from stores to the web, our creativity for pets. / Read more
june 2019
IT’S ALL ABOUT NATURAL: ATC’S AT ZOOMARK WITH COUNTRY FARMS
Country Farms booth at Zoomark international trade fair
The petfood brand was looking for a reliable partner with industry know-how. / Read more
june 2019
BRAIN MATTERS. THE ROLE OF NEUROSCIENCE IN TODAY’S MARKETING
Workshop strategy and creativity at Bicocca University
Neuromarketing studies are one natural evolution from the “people at the centre” philosophy. Designing and marketing for emotions looks like the new frontier to seduce fickler consumers. Where is this all heading to? / Read more
june 2019
BRANDS LIKE CROSSWORDS: HOW PLAYFUL ZETABEO MANAGED TO THRILL KIDS AND PARENTS AT THE NEW ZETA STORE IN ROME
Zetabeo
All things communicate and what is more fitting than words? As their new store opens its doors in Rome, kids-clothing brand Zeta make its customers play with a scrabble-like online contest. Gamification with rewards in pure Zeta “style”. / Read more
may 2019
THE CREATIVITY OF “WHERE”
Workshop strategy and creativity at Bicocca University
Teaching how to brand physical places in our second workshop at Bicocca University for the faculty of Tourism Sciences. / Read more
may 2019
NESTLÉ VERA KIDS: A SPECIAL CAP FOR IN-STORE COMMUNICATION
The new Nestlé Vera PJmasks bottle labels
For Acqua Vera, ATC has led project for the repackaging of the Kids range, whose focus is represented by a unique, child-proof cap. / Read more
april 2019
ATC’S INTERNATIONAL CAMPAIGN FOR MERITENE® STRENGTH & VITALITY IS ON AIR
advertising campaign and pack Meritene Strength and Vitality
The partnership with Nestlé Health Science continues with a multi-pronged commercial, ads and a digital campaign / Read more
march 2019
ISSIMA WINTER PROMO
Levissima Issima Promo Winter
march 2019
DANFOSS WITH ATC FOR THE STAND AT REFRIGERA 2019
concept “Think about tomorrow. Learn with us. Grow with us
At the exhibition dedicated to refrigeration, design reinforces brand awareness, with the installer at its heart. / Read more
february 2019
CORPORATE LEARNING | ATC BRAND DESIGN & COMMUNICATION
corporate learning as a tool for business success
Learning and Development have become the quintessential requisite for employees who aim at securing their professional development and a fruitful career. It is also a must a for companies willing to retain the best talents and to nurture knowledge and internal know how for long-term growth. / Read more
february 2019
CREATIVE PLACES
place branding as a tool in the idenity building processes
When new brand narratives help build an identity for countries, regions, neighbourhoods. / Read more
january 2019
FUMAGALLI: A SITE THAT COMBINES STORYTELLING AND E-COMMERCE
Fumagalli products
The ATC redesign project for the Como-based cold meats company is online. It’s a hub for digital storytelling and sales that communicates the message of a proudly Italian brand, a pioneer of the supply chain method. / Read more
october 2018
THE CREATIVE’S DILEMMA: STRIKING A BALANCE BETWEEN BEAUTY AND UTILITY IN WEB CONTENT DESIGN
Web content design
When we design the content for a website, our main intent is reducing the noise for the user to maximize important information. However, could this be detrimental to a good user experience? / Read more
october 2018
KOMOOSEE: DRESSING UP THE EXQUISITE SICILIAN CUISINE
Komoosee Sicilian products
We designed the packaging and the brand image of a new born Sicilian food company: by investing in traditions, localism and premiumness. / Read more
october 2018
THE BENEFITS OF INSIGHTFUL DESIGN IN THE COMMUNICATION INDUSTRY
The creation of brand experiences
Comparing a traditional and a design-driven approach to product advertising and breaking down why the second works better (for us, of course :) ). / Read more
september 2018
PAID OR ORGANIC?
Paid or Organic?
Users’ search patterns change constantly and abruptly. Here are some tips on how to invest and what are the safe bets for a profitable SEO strategy. / Read more
september 2018
ON ASKING QUESTIONS
On Asking questions
Our agency manifesto starts with putting the “why” at the very centre of the creative process. Here we want to explain why we think questions are so important to set the right direction and to bind all components of any communication project together / Read more
july 2018
ATC WITH BELTÈ FOR THE 2018 SUMMER PROMO
beltè promo summer
Summer is back together with a promotional activity by Beltè, that once again chose ATC as partner agency for communication in the large-scale retail distribution. / Read more
june 2018
COOKING INGREDIENTS: CREATIVITY CONQUERS YOUR KITCHEN
Ham and cold cuts wrapping for Fumagalli Salumi
The packaging for the new range of cold cuts by Fumagalli, designed by ATC, debuted at Cibus Fair 2018. / Read more
june 2018
ADVERTISING AND THE FUTURE
Interact conference on the future of digital advertising
The era of direct branding has dawned and the intermediary role of advertising is under scrutiny. Our insights from the Interact Conference on Digital Advertising by IAB. / Read more
june 2018
ATC WITH AMAZON WEB SERVICES AT FORUM PA
ATC communication strategy for AWS at Forum PA
Communication strategy for the important annual event dedicated to digital transformation within the Public sector / Read more
march 2018
ATC’S THREE-DAY PROGRAMME ON STRATEGY AND CREATIVITY
ATC's workshop and course programme at Bicocca University
A two-day course plus a workshop at Bicocca University in Milan, as part of the Bachelor’s degree in Hospitality and Tourism Management. / Read more
march 2018
SOME TASTY TRENDS
consumer and market trends in the food and foodservice sectors
march 2018
WHO’S SMART?
ATC mobile game to test communication knowledge and creativity
Following the success of “Buzzword”, we have come up with a new board game to tease your brain 365 days a year. / Read more
december 2017
11 TRENDS SHAPING THE ADVERTISING INDUSTRY IN THE YEARS AHEAD
Iab experts speak at Iab Forum in Milan on digital advertising
There were plenty of insights at the IAB forum 2017, with the event specifically focusing this year on “Digital Natives”. / Read more
december 2017
A NEW LOOK FOR Z’S CLOTHING LINE
Creative concept for Zeta online contest
With a contest and an outdoor advertising campaign curated by Linea ATC, the French kid fashion brand promotes their product lines with a good smattering of creativity and engagement. / Read more
december 2017
UX STRATEGY: THE FIVE-STAR RECIPE FOR YOUR DIGITAL PRODUCTS
Generate Conference London 2017 on UX strategy and design
Among many other great speakers at the London Generate Design Conference, back in September this year, we met the guru of UX Strategy, Jaime Levy. / Read more
june 2017
SEEDS&CHIPS: OUR INSIGHTS FROM THE GLOBAL FOOD INNOVATION SUMMIT
Seeds and Chips the Global Food Innovation Summit
Since Expo 2015 the food production and distribution system has been at the centre of a vigorous debate, encompassing business, consumers and retail and taking in ethical and environmental issues and politics. / Read more
april 2017
OXO MAKES AN EYE-CATCHING RETURN TO MIDO, WITH ATC AND OPTIMA
Booth and creativity OXo group at MIDO international event on eyewear
OXO, the Italian Opticians Consortium has chosen us to create their corporate stand and all the materials to communicate their return to one of the most important international trade fairs in the eyewear sector. / Read more
april 2017
MERITENE VITACHOCO SPOT AIRS WITH THE HELP OF ATC
ATC's commercial TV for Meritene Vitachoco
Giving consumers a “feel” for the product can be a powerful tool to convince them to choose, like and maybe share it. / Read more
october 2016
MAGGI: THE ICONIC STOCK CUBE GETS A NEW LOOK
ATC redesign packaging and key visuals Dado Maggi
october 2016
BRINGING GENERATION H2.O TO LIFE
Brand Week Waters Nestlé
Held in Barcelona from 30 May to 1 June 2017, the Nestlé Waters Brand Week was the company’s first global meeting. An important event, which demanded a more engaging setup to impress and inspire, was achieved thanks to the collaboration between ATC, Alpha Events and TORRENTS & FRIENDS. / Read more
june 2016
UNEARTHING RELEVANT INSIGHTS AT COSMOFARMA AND VITAFOODS 2017 FAIRS
Trends in the food and pharmaceutical sector 2017
We explore the interplay between these trends in future business strategies. / Read more
june 2016
BELTÈ: TOTAL BLACK FOR THE NEW GOODNESS
Belthé Nero Sanpellegrino key visual communication campaign
Beltè’s slow-brewed black tea stands out with its with its distinctive packaging, thanks to a sophisticated, premium label designed by our creative team. / Read more
june 2016
A NEW ONLINE PLATFORM FOR WILLIS TOWERS WATSON AFFINITY MARKET
Sicuri con Willis Tower Watson header website
In an era when much of customers’ interactions with brands happen online, ensuring a great digital presence is crucial for companies aiming at building loyalty, improving visibility and, ultimately, maximizing the benefit of conversions. / Read more
may 2015
DESIGNING CONSUMER BEHAVIOUR THROUGH GAMES
The Octalysis Framework explains the principles of gamification
In recent years, it’s become something of a hot topic – and with good reason: gamification of user experience opens up interesting opportunities to supercharge your customer engagement. / Read more