july 2022

ATC – All Things Communicate and Levissima won the Media Key Award for packaging

ATC is given the Media Key Award for packaging

One of the keywords of the 2022 edition of Media Key was “sustainability”: this was also the focus of the project Levissima assigned to ATC – All Things Communicate.

In the light of an overall product portfolio and brand image update of this water industry leader, the objective was to design the identity and the on-pack communication of the first Levissima bottle (1 lt and 75 cl sizes) made out of 100% recycled R-PET plastic.


The concept Ricicliamo Insieme for Levissima bottles


ATC, inspired by the key-concept “Ricicliamo Insieme” (“Let’s recycle together”), created a label and a bundle that could transfer the importance of this range. The communication employed sustainability-related devices, such as lettering and minimalistic graphics to stay true to Levissima’s brand personality.


The label and bundle ATC created to communicate the concept


The design developed by ATC - through visuals that balance and combine stylistic codes linked to both the natural and the handmade theme – draws the shopper into the cultural approach and the sustainable practices promoted by this brand.



Donatello Occhibianco, General Manager, ATC expressed the feeling shared by the whole agency: “We’re proud to get this recognition and even more so because it’s the demonstration of an actual co-creation with the brand; ATC had the chance to take on this project since the beginning, supporting Levissima in the phases of insight and consumer test as well.”