Country Farms is one of a kind petfood brand, which pride themselves on their natural recipes, ranging from grain-free to monoprotein. Recently launched in Italy, the company wanted to make a sensation at the international trade event Zoomark, which took place in Bologna, Italy, last month.
A lively design for a powerful message
With a brand promise tapping into the value of “simple, natural and wholesome ingredients” to ensure pet’s health and happiness, the visual concept of (re)connection to the earth plays an important part in all communication materials that we presented for the booth at the expo.
Leveraging on our 15-years experience and robust know-how of the petfood market, we stepped in to build a modern, fresh brand image, which put strong emphasis on the product's unique ingredients and on the “trust” factor - which is evident in the brand manifesto: “Give them nature goodness from Farms we know” .
Besides the booth and communication at Zoomark, we curated:
- B2B and B2C materials, for sales reps to use;
- below the line materials for communication in pet shops.