A strategic asset belonging to the “Regeneration” project, which includes all Nestlé main sustainable initiatives: from the R-PET recyclable packaging to the reduction of CO2 emissions.
ATC – All Things Communicate was chosen to design the graphics for the truck. The final version highlights linearity and Levissima’s brand colors through shapes and patterns that suggest dynamism while smoothly incorporating sustainability-related elements.
ATC has also written the copy: alongside informative messages, we developed the claim “Zero emissions on our way”, which sums up the actual aim of the project to whoever may come across the truck on the Italian roads.
