26th march 2018

ATC’s three-day programme on strategy and creativity

ATC's workshop and course programme at Bicocca University

A two-day course plus a workshop at Bicocca University in Milan, as part of the Bachelor’s degree in Hospitality and Tourism Management.

We will be teaching students some fundamental concepts, methods and useful tools in the creative and strategic process, which is at the basis of the communication and marketing efforts for any PSS (tourist destinations included).

The short-course will be composed of two lessons of two hours each, followed by a workshop, where students will get a chance to directly apply (and to be evaluated during their final exams) the concepts they will have acquired during the first two days.

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