june 2016

Beltè: total black for the new goodness

Belthé Nero Sanpellegrino key visual communication campaign

Beltè’s slow-brewed black tea stands out with its with its distinctive packaging, thanks to a sophisticated, premium label designed by our creative team.

A new addition to the company product range, Beltè Nero is a premium black tea, made with the finest, carefully selected leaves, and brewed slowly to perfection. Made using only natural flavourings, it contains no preservatives or colouring and is gluten-free.

Our team was tasked with the design of the key visual for the new product range. Our proposal creatively draws on the products’ points of difference, thanks to a premium graphic treatment, which emphasises the “authentic goodness” of the beverage, an important component of the brand identity.

We developed the package design for both the 150cl and 50cl bottle, plus all the supporting communication materials for the point of sale. A project which adds value to the long-standing collaboration between the brand and ATC.