ATC - All Things Communicate has been put in charge of the complete restyling of the regular softeners range, today with a more concentrated formula, which lets consumers enjoy fewer washings.
While keeping the clearly recognizable format as well as the direct link to the brand’s key concept “Love for your laundry”, the agency totally redesigned the visuals, allowing for better distinctiveness for the three sku’s-perfumings Blu Mare, Oro Argan and Igiene Attiva.
So, on the front of pack, the “multiheart-heart” of the Mon Amour logo gained a livelier and more materic look, while first- and second-level information has been dynamically reviewed, with a more rational architecture of messages; all this, respecting the colour coding, rendered more vivid and intense.
The restyling has been cornered on an evolved enhancement of the brand image, with a sharp focus on the added value - both emotional and sensorial - given by the individual fragrances.