Blending the rationale of end-to-end communications with the mindset and methods of design thinking, our approach gives us an original perspective on each creative job.
ATC is about seeing every instance of communication as a building block in a complete, integrated project. We start with a simple question: how can we help our clients leverage their communication to
gain a competitive advantage?
The final result: solutions that are tailored to the traits of each customer segment, and to the characteristics of each touchpoint or channel. Our solutions are bold and demand attention; they are also targeted and precise, allowing you to stay on track at each stage of your customers’ journey and at every touchpoint. Through a careful analysis and comprehension of the context, your users' needs and your business objectives, we enable you to engage with your customers in a more meaningful and strategic way.
How we manage the creative process
The ATC framework applies the stimulating possibilities of design thinking to traditional
communications and branding theories, finding original ways to spark innovation in given product-service systems. Reflecting today’s multi-layered consumption patterns, we have moved away from the idea of products as simple physical objects, which are offered to an undifferentiated audience.
Faceted and complex, any offering today is composed of both tangible and intangible elements: the product, the service and their communication. ATC covers all the key areas. We specialise in problem-solving and tailored communication to help you get your message across and marketing solutions for your products. We identify 3 fundamental steps in our process of value-creation. Each of them is associated with two important activities:
