If you buy any S.Pellegrino water and/or drink and spin a special “fortune wheel” with the brand’s iconic star, you can win – either on the minisite or in store - one of the 5 different prizes and, with a final extraction, the entire set. From a professional mixology kit to make fine cocktails at home, to an eco-friendly lamp made out of recycled orange peel used in the production of the drinks, as well as designer tableware, glasses and placemats.
The key visual was created by ATC – All Things Communicate with an elegant graphic style that evokes the tailoring sphere and a beverage world that is an example of Italian’s excellence. The focus is on sparkling elements, chromatic balance and the representation of a gaming style in which every prize gets the spotlight. An effective CTA leads the dialogue with the consumer: “Dai più stile ai tuoi momenti di gusto” (Add more style to your tasting moments).
The agency has developed the promo packaging strategy and also the design of every single material for the in-store glorification: the stand and the elements for on-shelf communication, a grand promo island, the arch, the angles and the maxi pop-up with a physical wheel for the actual participation to the in-store contest.