march 2018

Who’s Smart?

ATC mobile game to test communication knowledge and creativity

Following the success of “Buzzword”, we have come up with a new board game to tease your brain 365 days a year.

For the second year running, we are testing your knowledge of the world of communications! Half digital and half offline, Who’s Smart? is the highly educational game that we chose to put under our clients’ trees last Christmas.

Who’s Smart? tests users in six key areas of expertise: branding, creativity, strategy, web design, BTL and print management. Although the game is designed to be conveniently played on your mobile phone, users can also enjoy the good old analogue experience of the traditional board game, with counters, dice and a board.


“Super cool gift, in line with ATC creativity and also a bit of a brain teaser

Laura Van der Linden –Marketing Manager Beverages - Nestlé Professional


Satisfying not only for the players, but also for us, in designing it and bringing the game to life.
All good things come in threes, as the saying goes: so stay tuned for our next, exciting game to be released later this year!