Once again, gamers, cosplayers, and fans of anime, manga, and graphic novels packed the famous Tuscan festival, which has been an unmissable cultural and popular event with international appeal since 1966.
Among the attractions at Lucca Comics & Games 2024 was the Lion cereal booth, styled by ATC – All Things Communicate.
With the theme "Play like a Lion", the booth was decorated with vibrant, dynamic graphics that perfectly matched the event’s energy, positioning Lion as a go-to brand for a young, open-minded audience like gamers.
Inside the booth, visitors not only got to sample products but also interact with a branded photo wall for capturing fun memories.
Focused on interaction, memorability, and relevance, this communication initiative allowed the agency to support Nestlé CPW’s brand with a creative project that honored brand guidelines while maximizing the space, enhancing brand image, and creating engagement opportunities with the event’s audience.