december 2023

ATC - All Things Communicate awarded at the Smart Retail Award 2023 for the Issima Pokémon project, in collaboration with Levissima

The Smart Retail award won by ATC in category Non-durable POP materials for the Issima Pokémon project

Yet another award to add to the professional achievements of ATC - All Things Communicate, obtained alongside the famous water brand of the Sanpellegrino Group, with 2nd place in the category “Non-durable POP materials”.

An in-store theatricalization, managed in its entirety by the Milanese agency, inaugurated by a pivotal task: the study of the packaging design of the 2023 special edition of Issima, Levissima's range dedicated to children.

Many physical assets were developed by ATC to celebrate the in-store launch, which was awarded the Smart Retail Award by the jury: attention-grabbing standing display units, totems shaped with Pokémon reproductions, an arcade with pop-up assets and an engagement desk. ATC also curated the graphics for a series of social media amplification cards, managed by a team of Youtubers recruited by the brand.


Communication assets for the promotion of Issima Pokémon


"We are honoured by this new award, both for the strong partnership with the Levissima team, and for having brought a touch of joy to fans of the characters and an even broader audience, thanks to the colourful world of Pokémon, combined with one of the most loved waters by children," said Donatello Occhibianco, General Manager of ATC - All Things Communicate.


A photo from the Smart Retail award night