An in-store theatricalization, managed in its entirety by the Milanese agency, inaugurated by a pivotal task: the study of the packaging design of the 2023 special edition of Issima, Levissima's range dedicated to children.
Many physical assets were developed by ATC to celebrate the in-store launch, which was awarded the Smart Retail Award by the jury: attention-grabbing standing display units, totems shaped with Pokémon reproductions, an arcade with pop-up assets and an engagement desk. ATC also curated the graphics for a series of social media amplification cards, managed by a team of Youtubers recruited by the brand.
"We are honoured by this new award, both for the strong partnership with the Levissima team, and for having brought a touch of joy to fans of the characters and an even broader audience, thanks to the colourful world of Pokémon, combined with one of the most loved waters by children," said Donatello Occhibianco, General Manager of ATC - All Things Communicate.
