Inflammations are a very common problem, with several possible causes. The Wobenzym® range, a new supplement acquired by Nestlé Health Science, features a different therapeutic approach compared to the usual nonsteroidal drugs (NSAIDs - or FANS in Italian): it treats inflammations through a preventive action, based on a synergy of natural enzymes, therefore reducing the risk of side effects.
ATC’s strategic approach and creativity have leveraged on these main strong points, giving birth to two characters: “Wobenzym® tablet” and “blaze”; in the campaign’s key visual they keep a safe distance, in a metaphor for the product’s effectiveness, together with an unmistakable claim. A proposal aimed at maximizing the comprehension and memorization of a supplement whose name can be rather difficult for the Italian market.
The agency has dealt with the global restyling of below-the-line materials (both advertising and informative) for consumers and trade, in addition to a display campaign online on category portals and mainstream websites, to reach both chemists as well as a wider audience.
“A naturally valid answer”, one of the key-messages on the communication materials, sounds as a declaration of intent by ATC, determined to do its best in delivering for the project.