july 2021

ATC - All Things Communicate awarded at MediaKey’s Press, Outdoor & Promotion Key Award

Eighteenth edition of Press, Outdoor & Promotion Key Award

Our project for Bibite Sanpellegrino’s in-home channel activation achieves the prize in the “B2C instore events” category.

A fruit we are especially proud of has blessed the prestigious and rewarding partnership between Sanpellegrino and ATC - All Things Communicate: the MediaKey Award for the B2C instore events category, virtually presented to us by Giorgia Surina in the ceremony held yesterday, July 13th 2021, broadcast from the National Museum of Science and Technology in Milan.


For the award-winning project, Bibite Sanpellegrino’s in-home channel activation, the agency designed a complete toolkit of point-of-sale materials, destined to different types of retail channel worldwide.


“To receive this award is not only an important gratification for all of us, but also an excellent gift for ATC’s forthcoming thirtieth anniversary”, said our Chairman Renzo Riccò, “Since 1992 we have been successful in establishing fruitful relationships with our customers and in consistently delivering well-appreciated creative work. The MediaKey Award is the perfect acknowledgement of the commitment which, at ATC, we all demonstrate on a daily basis.”


Representing ATC at the award ceremony, our General Manager Donatello Occhibianco declared: “It is always an honour, for whomever does our job, to add value to such brands as Sanpellegrino, which are the true ambassadors of Italian style in the world”.


In conclusion, again borrowing from our General Manager’s words… “Great job, ATC!”