ATC - All Things Communicate, Levissima Issima and... the colourful adventures of Pokémon!
After the Minions, the Smurfs, the award-winning collaboration with Trudi and the Stelvio National Park and other prestigious licensing projects loved by families in the last few years, the partnership between one of the Sanpellegrino Group’s flagship brands and the Milan agency continues.
This time, the water bottles for kids who are “thirsty for adventure” is even more competitive on the market: with bottles made of 25% recycled plastic (R-PET) and a series of characters to be “caught”, respecting nature and environmental sustainability, just like Levissima does.
The creation of 6 different sleeves featuring some of the most iconic Pokémon was at the heart of the project: in addition to the popular Pikachu, the labels portray Charmander, Jigglypuff, Bulbasaur, Squirtle and Snorlax. A choice oriented towards collectability, now more than ever; ATC has placed the faces and names of the characters at the center of the front of packs, each Pokémon with a precise reference colour and their respective index number, for a strong eye-catching impact on the shelf.
The activity includes various communication assets, all developed by the agency, which help to show off the launch in the point of sale: standing display units (standard and pre-loaded), a totem, 4 different cut-outs of the main Pokémon, an arch with pop-up inserts and a desk for in-store engagement with promoters. In addition, ATC designed cards for social media amplification by Youtubers recruited by the brand.
The prize operation is extremely appealing: at selected points of sale, consumers who spend a minimum of €5 on Issima bottles will receive - while stocks last - a replica of a Poké Ball, the character-catching sphere, in a 3D puzzle version.