september 2022

Consumers can discover Tuscany with Acqua Panna and ATC – All Things Communicate

In store Acqua Panna Promo 2022

Acqua Panna is a top-class brand of Nestlé waters. In 2022 it has chosen to partner up again with ATC – All Things Communicate to inform consumers of the summer contest through the grocery channel and OOH communication.

A B2C operation that confirms Acqua Panna’s positioning as a water with a soft taste and peculiar mineral balance: the result of its 14-year-long journey through the hills of Tuscany before being bottled.

The claim that launches the contest is “Riscopri tutto il gusto dell’equilibrio” (Rediscover the taste of balance), which is thematically linked to the two prizes: a Fitbit, to monitor physical wellness, and with a final extraction, a weekend in a luxury resort in the heart of Dante Alighieri’s region.


Acqua Panna key visual Rediscover the taste of balance


The key visual made by ATC is graphically equilibrate and combines colour codes with the brand’s elegant iconography, using linearity while giving importance to the prizes.

The agency also created the packaging design of the bundles and all the materials to highlight the product in stores, including an arch, a totem, a pallet display and additional elements for on-shelf communication.


Acqua Panna 2022 in-store and OOH materials