With the instant-win contest, whose name is “UN’AVVENTURA IN FAMIGLIA” (“A FAMILY ADVENTURE”), customers can win a weekend in Italy's most attractive adventure parks, buying at least 1 “regular” lemon or peach tea bottle.
ATC developed the look & feel of both labels and in-store materials, inspired by the concept of thirst-quenching freshness and naturalness that belong to the brand, perfectly consistent with the mood of the contest. Great importance to the “green” side, together with consumers' entertainment, to make them ready to enjoy the experience with their whole family.
In particular, in the point of sale communication materials, the “adventure” theme has been developed with a visual that combines graphics and images, to make shoppers truly feel the mood of the experience at stake.
To support the initiative, valid until September 30th, the kit prepared by ATC includes a promotional totem, a postcard, a wobbler and the promoter desk. Moreover, the bottle labels have been adapted ad hoc.