october 2023

Gourmet Revelations on Amazon Fire TV with ATC - All Things Communicate

Gourmet communication for the Fire TV channel

The Purina brand relies on ATC also to communicate on new devices.

Launched in Italy four years ago, Amazon's Fire TV range of media centres is becoming increasingly popular in our country, having sold around 200 million units worldwide.

To maximise the promotional potential of these devices, Purina commissioned ATC - All Things Communicate to create the Gourmet Revelations creative assets for the platform’s user interface.

As part of this campaign, in which the creative concept of Gourmet Revelations was adopted and adapted to the different formats of the UI, ATC realised the visuals of the different banners, accompanied by the corresponding copy, to ensure an immediate but complete discovery journey for the users.


Example of a banner created by ATC for the Gourmet Revelations campaign on Fire TV