Playful, delicate, inclusive.
The communication studied by ATC for Infant Nutrition’s offices in Vevey, Switzerland, highlights the brand’s traits. Infant Nutrition is a Nestlé SBU with an over 150 years-commitment to mothers and their babies, through its signature baby milks and baby formulas.
A commitment pur client was eager to express, along with other specific objectives..
Goals of the newly imagined workspace
This project has a three-fold purpose:
- On one hand, the management was interested in boosting employees’ engagement and sense of belonging to the brand. through a human-centered approach.
- On the other, there was a need to define Infant Nutrition’s identity, as a pivotal, independent SBU within the overarching motherbrand.
- Lastly, a creative take was needed to convey the long-term vision of the brand, to make it more effective to all stakeholders
The final experience: delicate concreteness and a contemporary spirit, far from clichés.
Trust, connection and commitment, pivotal values in the relationship between parents and babies, and also between the brand and its audience, are expressed by means of blunt shapes, soft palettes and an iconography which evokes the world of play and dream.
Imagery and photography in their whole convey the concept of modern parenting, avoiding stale clichés to reflect the brand’s truly contemporary vision, along with Infant’s commitment.
Throughout the setup of theme corners – like the magnets’ wall, corridors and meeting rooms dedicated to narrate, with delicacy and empathy, those extraordinary first 1000 days in a child’s life– offices turn into a space able to transfer a sense of calm and serenity, promote human connections and tell the company’s rich heritage .