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Food & Beverage

OVER THIRTY YEARS OF SUCCESS, FROM PACKAGING TO RETAIL

Food & Beverage is one of the sectors in which ATC – All Things Communicate has over thirty years of experience, built through work with leading clients such as Sanpellegrino, Levissima and Algida, for whom we have developed food packaging projects, shelf communication and product range restyling.

Il packaging food per acqua Levissima Ricicliamo InsiemeLa teatralizzazione di materiali in-store per il brand beverage San Pellegrino ISD ZeroIl glorifier dedicato ad acqua S.Pellegrino con il design di ATCIl packaging food per Algida SoftIl packaging food per Algida Cornetto Summer EditionsIl packaging food per i salumi FumagalliIl packaging food per le linee di salumi Fumagalli sviluppato da ATCIl packaging food per le uova di Pasqua LindtI packaging food realizzati per Molino SpigadoroIl packaging food per BesanaIl packaging food per i sughi TesoroBioIl packaging food per i sughi TesoroBio

EXPERTISE IN COFFEE AND FOOD

ATC’s expertise in food communication spans several specialisms, with a particularly long history of collaboration with leading coffee brands. It began with Lavazza, for which Renzo Riccò, founder and CEO of ATC, conceived the legendary Blue Ribbon together with designer Karim Azzabi, creating the unmistakable symbol of the Turin brand’s quality in bars around the world. There is also Segafredo, for which we renewed the Ho.Re.Ca. packaging, turning it into a value driver in the relationship with the channel. And our experience goes beyond Italian excellence: internationally renowned brands we have worked with also include Starbucks, Nescafé, Nespresso, Dolce Gusto, Nestlé Professional and Café Royal. For them, we have developed not only food packaging design projects, but also brand positioning, retail activation, space design, trade communication and digital strategy.

L'expertise ATC nel beverage caffè per NescaféL'expertise ATC nel beverage caffè per NescaféL'expertise ATC nel beverage caffè per NescaféLa tazza da cappuccino Lavazza con il design sviluppato da ATCLa macchina da caffè Nescafé Dolce GustoLa campagna digital food & beverage per Nestlé StarbucksIl packaging food Ho.Re.Ca. per Segafredo PremiumIl packaging food Ho.Re.Ca. per Segafredo Classici con il system di ATCIl brand food & beverage di caffè Café RoyalGli uffici Nespresso con la vestizione ideata da ATCGli asset di comunicazione food & beverage per Nespresso

Beyond our experience in coffee, our knowledge of both the main drivers and the constraints of food packaging, from sustainability to labelling regulations, has enabled us to operate as a trusted food & beverage agency for confectionery brands such as Lindt and Perugina, as well as for brands from other food categories, including Buitoni and Fumagalli Industria Alimentari. For the latter in particular, we provided two decades of consultancy in food branding, developing the Etichetta Etica concept and several successful product ranges. Our clients also include Eridania, for whom we developed a consumer activation programme across points of sale throughout Italy.

ICE CREAM AND WATER

Another ATC success story, brought into the agency through Reverse Innovation, is the long-standing collaboration with brands such as Cornetto, Carte d’Or and Ringo. Here, the ability to combine sustainable innovation, design and brand strategy has resulted over time in outstanding packaging projects, including numerous special and limited editions.

Within F&B, ATC has also worked for years on beverage packaging, with projects that have earned the agency several awards. Among the most significant case studies is the creation of licensed packs for Issima, season after season, featuring some of the cartoon characters most loved by younger consumers across Italy. The Acqua Amata label also bears ATC’s signature. But the agency’s expertise goes well beyond beverage packaging: for clients such as Chinò, Recoaro and Acqua Panna, we have developed point-of-sale consumer activation projects, while for Sanpellegrino we created the international toolkit of retail, Ho.Re.Ca. and digital materials for markets around the world, covering the iconic Sanpellegrino sparkling water, Italian Sparkling Drinks and Ciao! flavoured water.

Il packaging food Algida Soft sviluppato da ATC e ReverseIl packaging food Carte D'Or Soft & Crunchy sviluppato da ATC e ReverseIl packaging food Carte D'Or Affogati sviluppato da ATC e ReverseIl packaging food Algida Cuore di Cornetto sviluppato da ATC e ReverseI packaging food per i gelati Unilever Gocciole e Ringo sviluppati da ATC e ReverseIl packaging per le bottiglie di Acqua PannaIl packaging beverage per Acqua VeraIl packaging beverage per BeltèLa limited edition Levissima Issima con la creatività di ATCI materiali in-store POP per il brand beverage San Pellegrino CIAO!Il packaging beverage Acqua Amata
Esplora i nostri progetti Food & Beverage

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info@allthingscommunicate.it
+39 026556771
Via Paullo 9/A – 20135 Milano




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