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Health & Personal Care

ESTABLISHED CROSS-CHANNEL EXPERTISE

The person buying a supplement in a pharmacy, a cosmetic in a perfumery or a medical cleanser in grocery retail may well be the same person. Yet even with the same target audience, different products and channels follow specific rules, influenced for example by the presence of a sales adviser or by shelf selection, or by the need to reassure rather than attract attention. As a beauty and health care agency, ATC – All Things Communicate combines its long-established sector expertise with an approach closely focused on the specific characteristics of each brief, drawing also on the branding and design expertise added to its portfolio through Reverse Innovation.

La linea personal care di AtkinsonsLa linea personal care di solari MyKayI packaging personal care per i prodotti FissanEspositore da banco per Immuno realizzato da ATCMateriali di comunicazione realizzati per Optifast nel settore health careIl packaging di Meritene Vita D+ con la creatività di ATC

PHARMACY AND PARAPHARMACY

In pharmacies and parapharmacies, constraints come before creativity, because what can be said is determined by regulations and approval timelines need to be factored in from the outset. We work closely with clients’ teams to ensure compliance without compromising the effectiveness of the message, from health care packaging for OTC products and supplements through to digital campaigns.

Contenuti digital realizzati per il brand health care Abbot EnsureLa linea health care Novanight con i packaging di ATCComunicazione digital per FlectorPackaging health care per Altrapelle

Examples include the Novanight restyling for Sanofi, with BTL materials and TV endboards, RefluZero for Menarini, the relaunch of FlectorArtro for Ibsa and commercials for the Altrapelle Medical range, where a clinical topic becomes a story perfectly suited to television.

THE MASS-MARKET SHELF

In mass retail, a product has only a few seconds to explain itself, and beauty packaging needs to communicate category, benefit and brand tone at the same time. Fissan in baby care and Pink Sugar with its seasonal gift sets operate on opposite registers, protection on one side and desirability on the other, while sharing the same need for immediate recognisability. For My Kai, the work began even before the pack itself, with naming and logo development for the sun care category. Cosmetics branding can extend all the way to the shape of the container: for Ansell, LifeStyles Lubricant Gel combines graphics and structural design in a patented shape, awarded four times and featured in the Taschen Book of Packaging Design.

I pack realizzati per la gamma Fissan nel settore personal careIl packaging beauty realizzato per Selectiva Pink SugarIl packaging beauty realizzato per Selectiva Pink SugarIl packaging per MyKai

THE PROFESSIONAL CHANNEL

Professionals working in a salon assess performance before promises. Beauty branding for Nexxus, in professional hair colour, and for Bed Head for Men, across hair and beard care, speaks to people who use the product on clients every day. Cosmetics packaging therefore follows a different logic, where information hierarchy matters more than atmosphere and the range needs to remain easy to navigate even as the number of products grows.

Il packaging per il brand beauty haircare NexxusLa gamma beauty di TigiIl packaging health care di OptifastGli asset social per ZetacareIl logo realizzato per Equilibra

For some brands, we also manage several communication channels beyond packaging. This is the case with Nestlé Health Science and Meritene: commercials, BTL and digital toolkits, with a B2B stream aimed at doctors and a B2C stream aimed at consumers, in a multi-target approach also adopted for the launch of Optifast. For Ibsa, we renewed the image and website of Daigo supplements and redesigned ZCare’s digital presence. For Equilibra, the work focused on brand identity, while for Zymerex we created the commercial for Regola Magnesio Lax. Pharmaceutical and cosmetics communication thus develops across a range of projects, integrating appeal, recognisability and respect for brand values.

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info@allthingscommunicate.it
+39 026556771
Via Paullo 9/A – 20135 Milano




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