Product Innovation

New Product Design, Research & Innovation, New Concepts & Line Extensions, Food Design, Mock-ups & Prototypes, Naming

SUSTAINABLE INNOVATION WITHOUT GREENWASHING

Quality, scalability and sustainability are the three challenges at the heart of ATC – All Things Communicate’s approach to product innovation, a discipline that has become even more central to the agency following the expansion of its specialist expertise through Reverse Innovation.

Of the three, sustainability is probably the most “critical”. Here, ATC and Reverse’s approach to product design offers clients a clear alternative to the risks of greenwashing.

Il packaging innovativo e premiato per Librottiglia, sviluppato da Reverse

PRODUCT DEVELOPMENT

Whether working on specific product development projects or providing consultancy for new concepts and line extensions, our approach to innovation is rooted in strong expertise in industrial design, where sustainability becomes an intrinsic function of the project itself: reducing weight and polymer use in packaging, for example, but also improving ergonomics in shape design and reducing waste in food design.

In this way, sustainability claims become virtually beyond dispute, because efficiency in the use of resources and in consumption is not an aspirational label but, first and foremost, a fundamental part of the product concept.

La gamma di packaging per l'innovazione di prodotto Svelto Clean Active con il design di Reverse e ATC

Le fasi di design strutturale del packaging per l'innovazione di prodotto Svelto Clean Active, realizzato da Reverse e ATC

CONCRETE, SCALABLE PROJECTS

Long-standing experience in packaging design, built through years of collaboration with leading brands across home care, pharma, cosmetics and food & beverage, has enabled ATC and Reverse to develop a broad and in-depth know-how that goes beyond design alone, extending to the creation of genuinely new solutions developed with scalability and ease of practical implementation in mind.

Il packaging innovativo e premiato Wine Pouch Revolution, sviluppato da Reverse

Among the innovative projects developed by our team are creative ideas applied to food and spirits that have received international awards, as well as major collaborations with multinational groups to develop more sustainable packaging solutions that improve on traditional product ranges already on the market.

Esplora i nostri progetti Product Innovation