Retail & Activation

Retail Design, Space Design, Brand Experience & Activation, Shopper Activation & Promo, Point of sales communication, Events & Exhibitions, Production & Installation, Below the line, Ambient & Unconventional, 3D Rendering & CGI, Adaptations & Transcreations, Final Artwork Management

THE IMPORTANCE OF PHYSICAL SPACES IN COMMUNICATION

Physical spaces, from points of sale to corporate environments, are key touchpoints for brand experience, consumer activation and employer branding.

The opportunity to engage the senses, evoke shared meanings, welcome people and communicate are all possibilities that ATC – All Things Communicate explores and creates through its retail and in-store design, shopper activation & promo and visual merchandising projects. Without ever compromising brand identity consistency, the agency works with recognised leaders such as Amazon AWS and Sanpellegrino, developing international projects characterised by both modularity and scalability, as well as by creativity, maximising engagement and generating the so-called “wow effect”. In shopper marketing and retail design, it is crucial to pursue both feasibility and production efficiency, while also delivering the effectiveness that only an innovative in-store installation or engaging interactivity can achieve, going beyond traditional below-the-line communication.

CREATIVITY FOR UNFORGETTABLE EXPERIENCES

From this perspective, ATC designs POP materials and experiences that not only integrate seamlessly with clients’ guidelines, but also include the “something extra” that transforms a collection of POS materials (POSM) into an advanced brand activation concept: through design, technology integration or out-of-the-box creativity that captures attention.

La teatralizzazione in store per Sanpellegrino CIAO! con la creatività di ATC

La teatralizzazione retail instore per S.Pellegrino acque Bring Your Best realizzata da ATC

I materiali POS per il rilancio di Gourmet Perle, sviluppati da ATC - All Things Communicate

TRADE FAIRS AND CORPORATE EVENTS

The same approach to space & environmental design also defines our work in events & exhibitions. In exhibition design, ATC combines experience and talent through an event design approach that brings together pragmatism and creativity within a complete service which, depending on the client’s needs, can extend beyond stand and experience design to include production & installation and logistics.