Offline Advertising

Concept Creation, Storytelling, TV Commercials, Outdoor, Print & Publishing, Radio Commercials, Creative Copywriting, Video, Photography & Photoediting, Creative Mailing, Ambient & Unconventional, 3D Rendering & CGI, 3D Motion & Animation, Adaptations & Transcreations, Final Artwork Management

ATC WAS BORN FROM A MILAN ADVERTISING AGENCY

The story of ATC – All Things Communicate began in 1992 as a spin-off from a Milan advertising agency. Over the years, alongside the development of new specialisms, we have preserved the same creative DNA that allows us to support brands such as Nestlé in the creation of advertising projects.

From traditional advertising commercials to radio spots, through outdoor and print & publishing, ATC creates offline communication campaigns specifically designed for so-called “traditional” media, while still able to work effectively alongside brands’ digital channels.

Lo spot Miglior Gatto Sterilized realizzato da ATC

L'ADV per Cambioruote realizzato da ATC come servizio di comunicazione outdoor printed

Gli ADV outdoor printed per Nescafé Milano

AN INTEGRATED CREATIVE APPROACH

Our approach to above the line (ATL) communication retains the vision of an integrated campaign: even when working on a single asset, we develop the creative within the stylistic framework defined by the client’s guidelines for corporate communication and brand identity. For us, rigorous respect for the brand strategy must always be matched by creative delivery capable of ensuring that the advertising campaign we develop truly stands out.

La vestizione del tram di Milano per l'advertising ATL OOH di Purina Felix, realizzato da ATC

SELECTED PARTNERS AND IN-HOUSE TALENT

When it comes to production, for TV commercials we work with production companies, recording studios, crews and freelancers, depending on the nature of the project and the available budget. Video & photography editing, on the other hand, is managed in-house, also with the support of Artificial Intelligence: this allows us to maintain direct control over the quality of the final result while speeding up delivery times.

Il backstage del video realizzato per Angst+Pfister

Il backstage dello shooting realizzato per Angst+Pfister

Il backstage dello spot video realizzato da ATC per Segafredo

Il backstage del video realizzato da ATC per Nestlé

BEYOND TRADITIONAL COMMUNICATION

The versatility of ATC and the expertise developed across different areas of communication also allow us to broaden our creative vision through less conventional channels, with unconventional and ambient marketing initiatives that blend languages and create new opportunities to connect with potential target audiences.

ATC’s long-standing experience across international markets also makes us an ideal partner for local adaptation projects, both through transcreation consultancy and the finalisation of assets in multiple languages.

Esplora i nostri progetti Offline Advertising