S.Pellegrino

Every point of sale has its own unique characteristics. Surfaces, purchase journeys, consumption habits and display constraints may change, but the brand experience must remain recognisable everywhere. This is the vision behind the project developed by ATC for the S.Pellegrino International Business Unit, confirming the agency’s role as a trusted partner for the development of retail communication projects across the international markets of the iconic sparkling water brand.

The objective is to translate the global “Bring Your Best” concept into a communication format capable of working across very different retail environments, while remaining consistent with the brand’s premium positioning and supporting the shopper journey at every stage of the purchasing experience. To achieve this, ATC developed a modular toolkit combining established in-store materials with more creative solutions, designed to adapt to different spaces, budgets and formats without compromising visual impact, functionality or effectiveness.

Each element responds to a specific point-of-sale need: from displays designed to build brand awareness to large-scale installations, from cross merchandising to materials created to encourage impulse purchases. Every touchpoint is conceived as part of a coherent ecosystem, while also being able to communicate the brand’s identity, message and value independently, delivering effective results even with more limited retail investment. An approach that reflects ATC’s design method: turning in-store communication into a flexible, scalable system perfectly aligned with the objectives of global brands.