Trade Communication

Storyselling, Sales toolkit, Sales deck, Elevator Sales Pitch, Below the line, Video, Creative Mailing, 3D Rendering & CGI, Final Artwork Management

A TRADE COMMUNICATION AGENCY BY VOCATION

ATC – All Things Communicate was founded in 1992 as a Trade and Below The Line (BTL) communications agency: a vocation that has been preserved and strengthened over the years, even as more consumer-focused specialisms became part of the agency’s core expertise.

Understanding the interaction between the needs of sales force stakeholders and the priorities of marketing is a long-established agency asset. In particular, by reconstructing the marketing-trade-buyer journey together with the client, ATC ensures that trade toolkits and BTL materials are always designed in line with the company’s broader business vision.

I cataloghi trade realizzati per Fenix da ATC

I cataloghi trade realizzati per Homapal da ATC

Le brochure trade realizzate da ATC per Trespa

I materiali trade BTL di Nescafé Milano realizzati da ATC

THE BEST OF BOTH B2B AND B2C WORLDS

It is precisely ATC’s expertise in consumer communication that creates the advantage allowing the same point-of-sale materials designed for a B2C audience to become key arguments in trade marketing too. As a BTL agency, we provide consultancy in storyselling and in the creation of complete sales toolkits that help the sales force engage purchasing decision makers and, more broadly, relevant stakeholders within their clients’ organisations.

CREATIVITY AND EFFECTIVENESS ACROSS TOUCHPOINTS

ATC’s consultancy in below the line communication spans both physical materials, from brochures to creative mailings, and digital tools, such as sales decks or bite-sized videos that can also be shared via WhatsApp, multiplying opportunities for interaction between trade teams and their contacts. What’s more, ATC is also an ideal partner when considering the continuous evolution of potential touchpoints within a BTL communication strategy understood in the broadest possible sense. One example is the special product presentation boxes developed for new launches or limited editions, which can form part of an engagement programme aimed both at buyers and at online influencers and content creators, maximising not only potential reach, but also efficiency and scalability in material production.