TEVO Packaging Awarded at the Vinitaly Design Award

Promoted by Veronafiere, the Vinitaly Design Award celebrates projects that transform packaging into a powerful tool for identity, creativity and strategic positioning. In the 2026 edition, TEVO won Gold in the extra virgin olive oil category, recognising a project by Reverse and ATC built around the interplay between design, materiality and perception.

As Mirco Onesti, Packaging Design Director at ATC, explains: “The projects that excite me most? The ones where the client comes to us with a clear vision and the ambition to push things further. New materials, unconventional production techniques, details you can feel before you even see them: that’s the direction that turns packaging into an experience.”

TEVO was born in Tuscany, at the I Giardini di Alice farm, as a limited-edition extra virgin olive oil with a super-premium positioning. The project developed by the agency translates this character into a clean, tactile visual system, where the logo, label and finishes work together to communicate the product’s value.

The logo designed for TEVO, the project explores the balance between understated elegance and refinement, with hot-foil gold stamping creating a distinctive mark that catches the light and takes on a dimension that is tactile..

The same research-driven approach continues through to the label The olive leaf becomes the central element of the concept, enriched with gold detailing, while a special die-cut treatment layers two different paper stocks, allowing glimpses of the bottle’s glass beneath. The natural colour of the oil thus becomes part of the graphic design itself, creating a carefully balanced interplay of materiality, transparency and premium finishes.

The TEVO story continues beyond the bottle. To further enhance its exclusive character, ATC designed a luxury presentation box conceived as a jewel case: the double-door opening gradually reveals the product, while a blind-embossed texture inspired by olive leaves adds a refined finishing touch.

Inside, the packaging also makes room for storytelling, with a narrative dedicated to the Tuscan landscape, the product’s origins and the ritual of tasting. The opening thus becomes a moment to savour slowly, a physical extension of TEVO’s identity.

A project in which branding, packaging design, material research and close attention to perception work together to shape a product of excellence, with the recognition received at the Vinitaly Design Award confirming the value of design as a tangible driver in building a premium positioning.