Packaging

Packaging Design, Redesign & Repositioning, Packaging & Range Architecture, Packaging Innovation, Special & Limited Editions, Print Solutions & Optimization, Shape Design, Photography & Photoediting, Mock-ups & Prototypes, 3D Rendering & CGI, Adaptations & Transcreations, Final Artwork Management

PACKAGING DESIGN EXPERTS SINCE 1992

Packaging design is a discipline in which ATC – All Things Communicate, strengthened by the expertise of Reverse Innovation, has excelled since its foundation. With over thirty years of experience, ATC has established a long-standing role as a packaging agency in Milan: a constantly evolving history of successful projects across sectors ranging from food & beverage to home care, with a particular focus on packaging innovation and sustainable packaging.

Il progetto di packaging per i detersivi home care Soft, realizzato da ATC

Il progetto di packaging per le pouch di Gourmet Soup, realizzato da ATC

Il progetto di packaging per Selectiva Pink Sugar Lollipink, realizzato da ATC

Il packaging per la linea di gelati Algida Carte D'Or, con il design di Reverse e ATC

AN END-TO-END PROCESS

From defining the concept and the range and packaging architecture through to the creation of mock-ups and prototypes, ATC manages the entire creative process through an ongoing and comprehensive relationship with the client. The agency’s skills span several areas, including shape design and the development of special and limited editions. From creating packaging from scratch to restyling an existing pack, through redesign and repositioning projects, ATC’s creativity enhances the product identity while always taking the wider context into account: shelf visibility, visual performance on e-commerce platforms, and the potential need to balance family feeling with individual differentiation in more complex range architectures.

La linea Svelto con il packaging design ideato da Reverse e ATC

Il packaging design per la limited edition Levissima Issima Spongebob sviluppato da ATC

A PARTNER FOR PRINT AND INNOVATION

ATC’s consultancy in packaging design is also supported by long-established in-house expertise in managing the entire production of print-ready files: artwork management, colour management, through to on-site support during press set-up to immediately verify that the final output accurately reflects the approved creative concept. Further upstream, our experience in print solutions enables the agency to offer clients wide-ranging consultancy that includes the selection of materials and finishes best suited to the project, with the aim of achieving a result that combines the required level of premiumness with an efficient use of resources.

In addition, as a strategic partner, ATC combines its packaging design expertise with new product design services, supporting clients throughout their innovation processes.