Strategy & Branding

Research & Insight, Landscape analysis, Brand Strategy, Positioning, Brand Architecture, Logo Design, Payoffs & Taglines, Brand Identity, Brand Guidelines, Corporate Communication, Corporate space branding, Workshops, Naming

THE IMPORTANCE OF STARTING FROM EFFECTIVE INSIGHTS

The branding consultancy offered by ATC – All Things Communicate is a wide-ranging service where horizontal thinking meets vertical expertise.

The starting point is market research, carried out in partnership with specialist organisations we have worked with for years, together with a careful analysis of insights and of the wider market, cultural and consumer landscape. On this basis, we develop our clients’ brand strategies across multiple areas, including brand positioning, the definition of brand equity and the development of brand architecture.

SHARING AS A METHOD

What matters most to us is the method used to build a strategy that looks both at the present and at the future of the company and the brand, while also being shared and embraced by the key internal stakeholders. Our positioning consultancy begins with the organisation and moderation of a workshop, always tailored to the characteristics of the company, the nature of the brand and the scope of the project.

THE STRATEGIC ROLE OF VISUAL IDENTITY

The work on brand positioning goes hand in hand with the development of the visual identity. ATC has extensive experience in building a consistent brand image for brands and products, naturally starting with logo design. From the analysis of long-term creative, artistic and sociocultural trends – distinguishing them from short-lived fashions – to the exploration of category codes and the most relevant adjacent sectors, ATC develops its visual identity proposals by respecting and enhancing the brand heritage, while projecting it forward, whether creating a new logo from scratch or undertaking a restyling of an established one. In addition, at the end of every corporate identity project, ATC develops the relevant brand guidelines, creating accurate and comprehensive books that become, in turn, an important expression of the professionalism behind the company’s corporate communication.

La visual identity coordinata per Gentile Immobiliare

Within its corporate and branding services, ATC’s consultancy extends to messaging, from defining the value proposition to creating payoffs and taglines. This is where strategic thinking and creative copywriting come together, because the tone of voice needs to remain consistent and distinctive across every verbal expression of the brand. This is also where ATC’s work as a naming agency comes into play. Finding the right name for a brand, company or product requires intuition, the ability to synthesise and the skill to identify the perfect balance between relevance, distinctive identity, resonance with the target audience and ease of use. Corporate naming, just like product naming, is often the first point of contact with key audiences: striking the right chord, triggering the right associations and finding an evocative sound can make all the difference when it comes to distilling an entire positioning strategy into a name.