Real Estate

FROM MULTINATIONAL GROUPS TO LOCAL EXCELLENCE

In real estate, the customer journey is often long and fragmented: it may begin with an advert or a social post, continue through online searches and site visits, and end with documents and signatures. Throughout this journey, real estate communication needs to bring together two approaches that rarely coexist: the inspirational, which creates desire for a space that has yet to be lived in, and the reassuring, which answers practical questions about timelines, specifications and construction progress. ATC – All Things Communicate works on this balance for clients of very different scales, from international groups to local businesses with a story worth enhancing.

ATC e l'expertise nel settore immobiliare al fianco di Nexity Italia

AN ECOSYSTEM THAT SUPPORTS SALES

When the client is a major operator, real estate branding requires a more articulated approach. For Nexity Italia, we designed a complete digital ecosystem, where the corporate website acts as the brand hub, connected to websites dedicated to individual developments and a backend with integrated CRM, guiding customers throughout the entire journey: lead profiling, appointment management, a reserved document area, document submission and digital signatures via DocuSign, and campaign dashboards for sales teams. Around this system sit direct email marketing activities tailored to each stage of the customer journey and an organic and paid social media presence. In this case, real estate marketing is built around an infrastructure approved by the marketing team and used by salespeople every day.

ENHANCING INDIVIDUAL RESIDENCES

Every residential development, however, is a product in its own right, and buyers are primarily choosing a location in which to live or invest, not necessarily or exclusively the developer. This is why we pay particular attention to websites dedicated to individual residences: each project has its own identity while remaining recognisable as part of the family through details shared with the main corporate website. This was the approach for The Hug, LAC, Casa Farà and Residenze Mirari, where interactive floor plans and discovery journeys turn a technical property sheet into a visit. In each case, content is organised into independent sections, optimisable for specific search-engine keywords.

Il minisito di residenza per Nexity Casa Farà con il design di ATC

Il minisito di residenza per Nexity The Hug con il design di ATC

Il minisito di residenza per Nexity Mirari con il design di ATC

TAILORED FOR REAL ESTATE BOUTIQUES

For local businesses, real estate branding means being able to distil and communicate distinctive values. This is what we did for Gentile Immobiliare, a Milan-based property company active since 1961. By bringing heritage and vision together, we defined the value proposition and, from there, the entire real estate brand identity: a pictogram that reinterprets the idea of home through the visual language of floor plans, a palette of natural shades designed to convey reliability, and the new payoff “Immaginare è già abitare”. The website was rebuilt around this foundation, with SEO based on commercial, local and transactional keywords to compete alongside much better-known operators.

Il sito web istituzionale sviluppato da ATC per l'azienda real estate Gentile Immobiliare

Between these two ends of the spectrum lies the full range of real estate communication, from positioning and identity to digital presence and content, through to the systems that support sales. The scope changes with each project, while ATC’s approach remains the same. We define the audiences, understand how the client meets their needs and identify the tools that guide them towards the next step.

Esplora i nostri progetti Real Estate

HIGHLIGHTS

Nexity

A digital ecosystem built around the customer journey of buying a home under construction