Issima

ATC – All Things Communicate supports Levissima in the development of Issima, the sub-brand dedicated to younger consumers, turning packaging design into a tool for branding, engagement and shelf visibility. An evolving project in which every limited edition refreshes the pack identity without compromising brand recognition, enhancing collectability and strengthening the relationship with shoppers and consumers.

Over the years, the agency has developed specific expertise in licensed packaging design, coordinating internationally renowned properties such as SpongeBob, The Wild Robot, Panini, Trudi, Pokémon and The Smurfs. Each collaboration brings together the licensors’ guidelines and the Issima identity, resulting in multi-design sleeves that combine brand consistency, strong visual impact and commercial appeal.

The project extends well beyond the pack. ATC also creates an integrated system of retail materials and POP materials designed to amplify the brand’s presence at the point of sale: displays, totems, floor graphics, promotional materials and shopper marketing assets, all developed to ensure maximum visibility and consistent communication throughout the purchase journey. These are complemented by special assets such as gift boxes for influencers and media, designed to enhance the launch of new collections and amplify their reach.

The value of the project is also confirmed by the awards it has received over time, including the Key Award for best in-store B2C event and the Retail Award for POP materials. A journey that encapsulates ATC’s approach: transforming packaging into a communication ecosystem capable of generating value for the brand, both inside and beyond the point of sale.