Levissima and ATC together
From institutional communication to special editions
- Communication strategy
- Concept & content creation
- Packaging design
- Graphic packaging
- POP exhibitors
- Print materials
- Concept copy
With graphic restyling, promotional materials and special editions, ATC supports Levissima in the realization of projects aimed at reinforcing its brand identity on the shelf and promoting its values, such as its associations with mountains, sport, nature and open-air living, among adults, and with the Levissima Issima range, for the youngest consumers as well.
The focus on sustainability blossoms with the new 100% recycled plastic bottles: a first for Italy. The label, designed by ATC, shows the call-to-action “Ricicliamo Insieme” (Let’s Recycle Together), with a “green” treatment recalling a hand-made style, to encourage the perception of naturalness on the one hand, but also of daily simplicity on the other. A chance to visually reinforce the easiness of recycling, proactively involving consumers in a collective action to protect the environment.
Each format is designed with its own particular use in mind: the 1.5L format for drinking water at home, the 1 Litre size to take to the office, the 75cl format being ideal for sports activities and the 50cl version suitable for every occasion. All the bottles are united by an institutional graphic layout with the mountain as the protagonist, thus highlighting the purity of the water. However, they differ in the special promotions communicated on the TRB or for particular touch points, for example the sponsorship of sporting events, as in the case of the Milan Marathon, the International Tennis Association or endorsement by FISI (the Italian Winter Sports Federation).
For the kids, here's the Levissima Issima range, periodically changing face according to specific collectible releases: from limited editions inspired by sports and achievement, to licensing packaging that celebrate the brands and characters children love the most, emphasized by dedicated retail communication toolkits. Messages, textures and graphics where Levissima's designs and assets perfectly blend with each other, for attention-grabbing materials in store.
To complete the communication carried by both bottles and TRB, ATC has also developed materials for the point of sale, such as totems or displays, and stickers for the consumer that strengthen and make more visible the values which the brand epitomises: Levissima thus creates a path that the shopper follows throughout the customer journey and gives visibility to new projects.