Levissima and ATC together
From institutional communication to special editions
- Communication strategy
- Concept & content creation
- Packaging design
- Graphic packaging
- POP exhibitors
- Print materials
- Concept copy
With graphic restyling, promotional materials and special editions, ATC supports Levissima in the realization of projects aimed at reinforcing its brand identity on the shelf and promoting its values, such as its associations with mountains, sport, nature and open-air living, among adults, and with the Levissima Issima range, for the youngest consumers as well.
The focus on sustainability blossoms in a range which stands out for the its material and communicates its strong points through ad-hoc visuals: it is the ECO range, with 100% recyclable bottles made of 30% bio-pet, easily recognized by the green shade, featured in the top part of the six-pack (usually light blue) and for the highlighted claim under the logo.
Each format is designed with its own particular use in mind: the 1.5L format for drinking water at home, the 1 Litre size to take to the office, the 75cl format being ideal for sports activities and the 50cl version suitable for every occasion. All the bottles are united by an institutional graphic layout with the mountain as the protagonist, thus highlighting the purity of the water. However, they differ in the special promotions communicated on the TRB or for particular touch points, for example the sponsorship of sporting events, as in the case of the Milan Marathon, the International Tennis Association or endorsement by FISI (the Italian Winter Sports Federation).
For children, the Levissima Issima range, through images and claims related to sport, presents messages that encourage people to give their best and live the challenges of everyday life with enthusiasm: in addition to defining the style of the range, which communicates with the pre-teen segment through an urban and contemporary look and feel, partnerships with sports brands are also featured, driving the development of limited editions with prizes dedicated to enjoying outdoor life in every season: after the first winter-themed set, featuring a dominant ski mask on the label, also a summer special edition, with a texture and visuals showing backpacks, which are ideal for every out-of-home adventure.
To complete the communication carried by both bottles and TRB, ATC has also developed materials for the point of sale, such as totems or displays, and stickers for the consumer that strengthen and make more visible the values which the brand epitomises: Levissima thus creates a path that the shopper follows throughout the customer journey and gives visibility to new projects.