Levissima and ATC together
From on-pack communications to different consumer levers
- Below the line
- Packaging design
- Consumer communication
- In store materials
- Leaflet consumer
- E-truck dressing
With graphic restyling, promotional materials and special editions, ATC supports Levissima in the realization of projects aimed at reinforcing its brand identity on the shelf and promoting its values, such as its associations with mountains, sport, nature and open-air living, among adults, and with the Issima range, among the smallest. Levissima’s commitment to sustainability is highlighted by the ECO range, with 100% recyclable bottles, which communicates its strong points through a dedicated graphic design.
The focus on sustainability blossoms with the new 100% recycled plastic bottles: a first for Italy. The label, designed by ATC, shows the call-to-action “Ricicliamo Insieme” (Let’s Recycle Together), with a “green” treatment recalling a hand-made style, to encourage the perception of naturalness on the one hand, but also of daily simplicity on the other. A chance to visually reinforce the easiness of recycling, proactively involving consumers in a collective action to protect the environment.
Each format is designed with its own particular use in mind: the 1.5L format for drinking water at home, the 1 Litre size to take to the office, the 75cl format being ideal for sports activities and the 50cl version suitable for every occasion. All the bottles are united by an institutional graphic layout with the mountain as the protagonist, thus highlighting the purity of the water. However, they differ in the special promotions communicated on the TRB or for particular touch points, for example the sponsorship of sporting events, as in the case of the Milan Marathon, the International Tennis Association or endorsement by FISI (the Italian Winter Sports Federation). Deserving a separate chapter is the work done by the agency in recent years for the 33cl format dedicated to children, Levissima Issima, which can be found HERE.
In order to integrate the communication shown on bottles and bundles, ATC has developed strategical assets for points of sales, including totems and standing display units. For outdoor communication, we designed the dressing of a 100% electric e-truck, with the concept “Zero emissions on our way”. Lastly, we completed the consumer-targeted communication with leaflets and stickers aimed at enforcing and spreading the values promoted by the brand: in this way, Levissima creates an inspirational path that guides shoppers all along their customer journey and make every project stand out.