Simon Moriarty
Trends and Storytelling in uncertain times.

Fixing landmarks in a changing panorama
As the “new normal” struggles to take shape, brands, companies, industries and retailers are faced with a scenario where regulations, freedoms and opportunities change from week to week, and from region to region. Likewise, the chances of remaining relevant to consumers. What fixed points can be found in this shifting landscape?

In this webinar, Simon Moriarty from Mintel will present the most relevant trends for the Italian market; while Karim Ayed and Silvia Podestà from ATC - All Things Communicate will talk about the challenges of storytelling in relation to consumers’ new priorities during the pandemic.

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Presentation - Trends and Storytelling in uncertain times.
Slideshow - The Changing Landscape
 

speakers

Simon Moriarty

Simon Moriarty,
Director of Trends EMEA Mintel

Mintel
Karim Ayed
Karim Ayed Communication Director - ATC - All Things Communicate
k.ayed@linea-atc.it
Silvia Podestà - Communication Director ATC
Silvia Podestà Design & Content Strategist - ATC
s.podesta@linea-atc.it
Donatello Occhibianco - ATC General Manager
Donatello Occhibianco General Manager - ATC
d.occhibianco@linea-network.it
Ivano Palumbo - Group Account Director ATC
Ivano Palumbo Group Account Director - ATC
i.palumbo@linea-atc.it

Find out the editions of Trend Café

June 2020 Online marketplaces, local shops, hybrid transactions A look into the economy of uncertainty
September 2019 The Dark Web All i know is what’s on the internet