What trends today are set to leave a mark on our future?
It’s a safe bet that it will all be about tomorrow’s consumers - the younger generation. In this talk we explored what is that today’s teenagers are likely to expect from marketing campaigns, the potential impact of social media on their physical and psychological well-being and the scenarios that are opening up for the communication and marketing industry.
Richard Cope, Senior Trends Consultant - Mintel
Richard Cope has 12 years experience bringing the latest consumer and market trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.
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