Purina - Event design and management
Concept, creativity, preparation and management of international events with engagement activities for top and middle management
- Events & exhibition
- Internal communication
- & engagement
- Video editing
- Management & organisation
- Event
- Communication materials
- Video
- Gadget
For a multinational such as Purina, the internal rollout of the strategies from the corporate centre to the regional and local markets represents a crucial moment in the engagement of top and middle management. For this reason, presentation events must combine sharing plenaries, group sessions, entertainment and edutainment initiatives, harmonized with the theme of the event.
In the development of the concept and creative, ATC offers both expertise in integrated digital and offline management, and the ability to define a communication path: starting from the phases preceding the event (teaser, invitation), up to the various on-site activities, from welcome to entertainment.
The creativity of ATC, for the international events of Purina and its multiple brands, focuses on the definition of the concept (naming and logo) and is manifested above all in the creation of engagement proposals characterized by stunning spectacles, interactivity and moments of gaming.