Purina Pro Plan - Brand strategy and communication
Partnering the petfood brand in branding, marketing and communication projects
- Brand strategy
- Customer journey mapping
- Concept & content creation
- Below the line
- Packaging design
- POS activation
- Packaging
- website
- POP materials
- Trade communications materials
- Spot tv/website
- ADV campaigns
Purina Pro Plan is a brand of petfood available in the specialized channel, with strong credibility from a nutritional point of view. The great challenge is to translate this wealth of scientific authority into initiatives that can talk to pet owners regarding their needs, as well as to trade stakeholders and veterinary medical professionals.
For ten years, ATC has been a partner of Pro Plan Italia in their main engagement campaigns targeting consumers, trade and veterinarians alike. Thanks to a multi-channel approach, for each initiative the most relevant touchpoints are activated regularly, both online and offline, for the various targets.
Online video lessons on Dog Training. The launch of the 7 Lives Programme. And above all, the “Puppy Month” campaign. Three great moments in which Pro Plan has involved consumers and stakeholders, through communication strategies that have featured digital, for recruiting and precise geolocation initiatives; traditional advertising, from TV ads to maxi-billboards; and below the line, to inform and encourage participation.