ATC - All Things Communicate supports the sustainability culture promoted by ISOLA URSA.
For URSA’s cultural platform dedicated to sustainability, we redesigned the logo and created the new website, reshaping the project’s experience in the digital space.
- Branding
- Web design & digital activation
- Video editing
- Logo design
- Web design
- B2B Video
ISOLA URSA has long been one of URSA Italia’s most recognisable initiatives: a project devoted to a more conscious approach to building, conceived and developed primarily through in-person events. Over time, this format has become a point of reference for two key audiences, industry professionals and high schools, growing into a meeting place for expertise, environmental awareness, and innovation in construction.
Today, ISOLA URSA is evolving. ATC - All Things Communicate supported this transformation, guiding the brand from a mainly event-based initiative to a more structured system that prioritises a widespread local presence through partnerships with local organisations, bodies, and institutions. This evolution called for an updated identity and a digital presence aligned with the project’s new ambitions. To tell and support this journey, ISOLA URSA needed a more contemporary visual identity and a website able to showcase and organise its content.
ISOLA URSA’s new logo was created to bring together two seemingly distant aspects: the technical solidity of the URSA brand, long a benchmark in thermal and acoustic insulation, and the strong focus on sustainability>at the heart of ISOLA URSA’s commitment.
ATC redesigned the logo while maintaining continuity with the previous design, lightening its shapes and graphic rhythm to make it more contemporary and legible across channels. The new identity was designed to be flexible and modular: it works in institutional contexts while also adapting easily to event materials, presentations, digital platforms, and social content. Colour choices and form construction clearly express the project’s dual nature: on the one hand a “technical” component that conveys precision, rigour, and reliability; on the other a focus on sustainability, communicated through a visual language that is more symbolically aligned with environmental themes. The result is a sign that can speak to a broad and diverse audience without losing coherence or expressive strength.
Alongside the logo refresh, ATC designed ISOLA URSA’s new website, working on information architecture, UX/UI, content, and SEO. The starting point was the project’s diverse stakeholder base: not only technicians and professionals on one side, and students and teachers on the other, but also the audience of potential partners. Three targets with different languages, priorities, and usage patterns, each needing clear, immediately recognisable journeys within a single digital environment.
The site architecture was therefore organised to provide fast, distinct entry points for the main user groups, including those encountering ISOLA URSA for the first time: clear landing pages, well-defined calls to action, and a content hierarchy that guides users without creating information overload.
From a design perspective, the website translates the refreshed identity into a clean, modular interface with a strong focus on readability. A mobile-first approach ensures a smooth content experience across devices.
On the content side, All Things Communicate defined a tone of voice that balances rigour and accessibility, with copy optimised both for clarity and for SEO. Title structure, keyword selection, careful work on meta tags and URLs, and attention to markup all helped make the site easier to find for anyone searching for information on sustainability, technical education, and related topics within the ISOLA URSA ecosystem.
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To support the launch of this new phase and provide URSA with a versatile presentation tool, we also produced a B2B video dedicated to ISOLA URSA. The video’s aim is to clearly and engagingly explain what the initiative is today, the values that guide it, the opportunities it offers, and why it is a strategic asset for the company and for partners across the territory. Designed for both internal and external use, the content was created to work effectively in different contexts, becoming a tool for alignment and engagement throughout the value chain.
Thanks to the new logo, the revamped website, and video support, ISOLA URSA now has a coherent, scalable communication ecosystem—ready to sustain the project’s growth in the coming years. The updated visual identity strengthens the link with URSA while also highlighting the initiative’s distinctiveness. The digital presence organises and relaunches its local activity, making dialogue with professionals and schools easier. Finally, the B2B video gives URSA a clear, shareable story of the project for all its key audiences.