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Gourmet - Branding, communication and consumer engagement

For over 20 years we have been collaborating with the petfood brand to constantly renew its brand image


speciality
  • Brand strategy
  • Customer journey mapping
  • Concept & content creation
  • Below the line
  • Packaging design
  • POS activation
deliverable
  • Packaging
  • POP materials
  • Trade communication materials
  • Promotional campaigns
  • Corporate video
  • events
  • online contest
  • internal communications
year 2018
challenge

High positioning, high reputation, high expectations: Gourmet, the Purina brand that focuses more than others on culinary refinement, owes its success to the delicate balance between the offer of innovative recipes and consistent communication that is differentiated with respect to its diverse product lines. For over twenty years, ATC has been supporting Gourmet in preserving brand consistency with respect to its target consumers, trade partners and internal stakeholders.

graphic design lancio packaging gourmet soup
our approach

From packaging design to consumer activation, from below-the-line campaigns to engagement activities for the sales force, ATC is engaged proactively and constantly with its internal counterparts, bringing not only its technical know-how, but also its own in-depth knowledge of the brand, guaranteeing an overview of the brand’s heritage and the development of its image and perception.

The big picture is key to develop the brand image
solution

Over the years, ATC has worked together with Gourmet on numerous key projects. Among many: the international relaunch of the entire range, in which for the first time a hierarchy of communication between main brands and sub-brands was established; visibility and shopability activity dedicated to the specialized channel, the fruit of a workshop organized by ATC and culminating in the design of innovative materials for store shelves; the realization of the concepts, creativity and design of the collection prizes for consumer activation; the launch in Europe of the new Soup reference; the development of online incentive activities for the sales department.