design storytelling creatività evento Essilor

Essilor

On the side of the opticians, for special events and day-by-day


speciality
  • Communication strategy
  • Customer journey mapping
  • Concept & content creation
  • POS activation
  • Events & exhibition
deliverable
  • POP materials
  • Event management and set up
  • Event
  • event communication materials
  • promotional video
year 2015-2017
challenge

For Essilor, a French multinational and world leader in the field of lenses, the relationship with opticians is of fundamental importance. On the one hand, the opportunity to present innovations is a critical moment to involve them through well-designed and pleasantly surprising events. On the other hand, the strategic presence at points of sale should not be overlooked, along with targeting the various touchpoints through which consumers can learn about the cutting-edge performance of Essilor lenses.

event design Essilor palazzo mezzanotte Borsa Milano piazza affari
our approach

The customer journey always forms the backbone of the projects we have developed for Essilor: whether it is the discovery path that the individual optician must take - in time and space - during an event, or the consumer’s path to purchase at the optician’s eyecare centre, the mapping of the contact points between brands and stakeholders is the key to building a meaningful, memorable and lasting relationship.

The customer journey forms the backbone of the project
solution

Working together with Essilor, ATC has created exclusive events dedicated to opticians, in which product innovations are unveiled in the context of a sophisticated and spectacular engagement: internationally famous guest stars, engaging technologies, original entertainment formats. Beyond these special moments, the everyday relationship with opticians is nurtured through retail design activities in which the brand communicates effectively but without being intrusive, distributing the key messages at the most strategic points of attention in the optical centre, from the window to the sales counter to the eye-testing suite.

macarons catering design evento lenti Essilor