partnreship between ATC and IMD business school

Communicating leadership and innovation in executive education

Two important brand identity projects born of two fruitful co-creation experiences


speciality
  • Competitor Insights
  • Brand Assessment
  • Communication Strategy
  • UX Strategy
  • Concept & Content Creation
  • Web Design & Digital Activation
  • Video Editing
deliverable
  • Website
  • Teaser video
  • Factsheets
  • B2B Presentations
  • Brochure
year 2018-2019
A shared process from strategy to creativity

IMD, one of the most important and widely-recognized business schools in the world, has chosen ATC - All Things Communicate as a partner in two ambitious projects to enhance its training offer: the definition of the specific brand identity of the Strategies for Leadership program, dedicated to female top managers; and the launch of a new project that redefines the relationship between IMD and its clients around the world. In both cases, the strategic and creative process saw the active participation of the main stakeholders within IMD, from marketing to professors to the internal communication team, achieving a final result that encompassed the various expectations present in the company.

The teamwork behind the success

The attitude of ATC - All Things Communicate in working side by side with complex organizations has proved to be crucial in making use of the expertise that each specific resource can offer, both as regards the different roles present in the client’s organization chart, and in the creation of a dedicated internal team, composed of professionals specialized in different areas of communication: from user experience to design, from copywriting to art direction. In particular, as far as the graphics and content management areas are concerned, the presence of similar professional figures in the agency and in the client’s organization has been fully exploited to avoid functional overlaps and to leverage complementarity and collaboration.

The attitude of ATC in working with complex organizations has proved to be crucial
IMD advertising campaign on Brussels Airlines' magazine
Multichannel consistency: goal achieved

The proactive contribution of ATC - All Things Communicate translated into the development of communication materials at two levels. An initial meta-project step, aimed at defining conceptual areas and strategic priorities; and a second phase, corresponding to the actual delivery of creativity, adapted to different channels: web, brochures, presentations and videos.

ATC to communicate the Strategies for Leadership program for women
ATC Talk It Out