Gourmet™ Perle: an in-store relaunch driven by certified sustainability
How to enhance Gourmet™ Perle’s rebranding through an integrated communication ecosystem, spanning retail and digital channels?
- Consumer communication
- Below the line
- POS activation
- Digital
- Large-scale retail visibility toolkit
- Retail materials
- Display campaign
- E-commerce & social assets
Commissioned by Purina®, ATC – All Things Communicate developed a range of assets to support the brand’s evolution,
now more strongly focused on sustainability, as reflected by the “MSC Certified Sustainable Seafood” logo featured
on the front of pack of the new Pesce dell’Oceano recipe.
Concrete proof points that demonstrate the brand’s commitment to internationally recognised best practices,
forming the core of a relaunch designed to engage cat owners across multiple touchpoints.
ATC designed every communication tool with a focus on strengthening Gourmet™ Perle’s recognisability and enhancing shelf shopability.
The project included the creation of dedicated displays for both meat and fish references, alongside flyers and complementary POS materials seamlessly
integrated into the brand ecosystem. Supporting these assets was copywriting with a dual purpose: communicating higher-level sustainability
themes while also conveying the idea of “everyday pleasure”.
The agency developed each communication element to ensure visual and strategic consistency across all product ranges involved,
constantly reinforcing Gourmet™ Perle’s premium positioning.
The project was completed with the development of digital assets, including display banners,
materials for online and social campaigns, and strategic content tailored for Amazon.
