As always, collectability is at the heart of the initiative, this time paired with “Noi Animali” by Panini, a collection that has become a must-have among younger audiences, featuring no fewer than 192 stickers to collect.
The theme surrounding the 20 main characters featured on the 33 cl bottle sleeves and the in-store materials created by ATC is unity among animals: different species, habitats, and personalities that highlight how collaboration and harmonious coexistence are essential values on this planet.
Following the success of previous editions of Issima with the Pokémon characters, this new chapter takes a fresh direction, offering a high-engagement initiative designed to transform the supermarket into a space that’s not only colourful and fun but also rich in educational cues.
The new Issima bottle sleeves celebrate animal pairs connected by a shared theme or concept. On the back, there’s a dedicated storytelling area, alongside a QR code linking to in-depth content on Levissima’s website.
The display elements enhance the look and feel in store, boosting the appeal of the animals at the heart of the collection. All materials are backed by a targeted call to action, also featured on the desk, a strategic asset during in-store event days.
