An online campaign tailored specifically for the Italian market: ATC – All Things Communicate handled the adaptation of dynamic banners and videos for a digital Christmas 2025 campaign for Lily’s Kitchen.
Starting from a key visual that puts cartoon dogs and cats, the iconic brand assets, on centre stage, alongside hero shots reimagined in a festive setting of snow and golden details, the agency effectively showcased both the brand’s well-known product range and its seasonal limited editions, all in keeping with Lily’s Kitchen’s lively, friendly tone of voice.
With careful attention to the chosen digital channels and the objectives of the Google Ads display campaign, ATC developed dynamic banners in various formats, as well as 10- and 16-second videos designed for social media platforms and other flexible uses.
The real focus for this project lies in the copywriting: messaging was smartly tailored to target two specific and geographically distinct audiences, one in Milan and the other in Turin, through differentiated headlines featuring playful references to each city’s expressions and festive culinary traditions.