A targeted, high-impact online communication project: ATC – All Things Communicate developed the concept and creative direction for the new digital campaign by Camon&Croci, an Italian company created through the merger of two established businesses in the pet care sector. The project was built around a clear objective: to strengthen brand awareness among pet lovers and pet owners, leveraging one of the best-known and most appreciated product ranges under the Camon brand, the cleansing wipes for dogs and cats.
A key strategic starting point was the major repackaging project that had previously involved the brand’s entire range: a line of wipes available in a wide variety of formats and fragrances. To maximise the visibility of both the new graphic identity and the Camon brand, the agency developed the creative approach starting from a display campaign planned through Google Ads, focused on impressions and on a targeted whitelist of general-interest portals and vertical websites dedicated to the pet world, in order to reach a broad yet receptive audience.
As for the assets, created in three different formats and optimised for the web ecosystem, ATC developed a visual solution designed to stand out even on highly crowded advertising pages, using dynamic animations, structured layouts and bold colour combinations, always in line with the packaging and brand colours.
What makes the project distinctive is the choice of an emotional concept, designed to set the brand apart from its competitors: through the synergy between the copy and the images of the two pet heroes, shown in both indoor and outdoor settings, the functional act of daily hygiene is transformed into a moment of sharing and bonding, with pets becoming “Puliti e coccolati” (“Clean and cared for”).
