Levissima Issima - New pack and TRB graphics

Study and development of new graphics to promote collectability among young consumers


speciality
  • communication strategy
  • concept & content creation
  • storytelling
  • BTL
  • packaging design
deliverable
  • packaging layout
  • POS expo and totem
  • print materials
  • copywriting concepts
year 2018
challenge

Levissima Issima is a range of the Levissima mineral water brand dedicated to the pre-teen age group. With its characteristic 33cl bottles, practical and comfortable to carry with you, Issima aims to promote the Levissima values, such as a love of sport, outdoor life and the urge to give your best and to face the challenges of everyday life with energy, to a young audience. The brand achieves this through graphics and engaging, motivational copy that speaks the language of children between 10 and 13 years old.

Levissima Issima
our approach

Starting from the main messages which are fundamental to the Levissima brand, ATC has explored different ways to render them in youthful, fresh and dynamic language. Great attention was paid to the style and use of colour, which also provide greater shelf visibility. We also focused on the possibility of making consumption more engaging through the collectability of the bottles, maintaining a consistency both with the brand and with the new design.

We focused on the possibility of making consumption more engaging through the collectability of the bottles
solution

The three different graphic designs depict sophisticated characters doing outdoor activities (snowboarding, skateboarding and climbing). They convey the concept of challenge and achievement of their goals; the meaning is also strengthened by the three short copy texts in English, with a strong motivational impact.

The mountain environment, typical of Levissima, as well as the profile of the label traced above the logo, is picked up by the spray of snow in the foreground, which adds dynamic movement to the graphics.